Assist hotel & restaurant groups in achieving digital transformation and becoming customer-centric.
Build connected customer experiences to create seamless connection between digital and brick-and-mortar.
Assess competitive analysis and defined target audience to build digital marketing strategy roadmap.
Lead Social Media team to build brand reputation.
Develop content marketing & SEO (French & English).
Train and coach Revenue, Sales, Marketing & Community managers.
Assess brand digital marketing maturity (Sitecore Customer Experience Maturity Model) to drive performance improvement.
Concept design of Ecommerce sites to entice the new customer experience (responsive design/mobile/Sitecore experience management platform/Wordpress/Drupal).
Led B2C & B2B digital/CRM strategy & development to drive new digital revenue. Implemented new IT solutions to increase sales performance and loyalty. Established new digital marketing roadmap to ensure business objectives (Crowne Plaza, Holiday Inn, Mercure, Best Western & Alliance Hotels).
Implemented CRM/Selligent X@ V 7.5 & 8.0 for 50 hotels (IHG & Best Western hotels) in Europe (key user workshops, business process, KPI design & training guide)
Responsible for the "TEC CRM Evaluation Center" portal development with a team of 12 people. Developed traffic acquisition and converted leads to online B2B customers.
Customer Experience Maturity assessment, SEM, SEO optimization & Web conversion, content marketing, context marketing, competitive benchmarking, Social Media Marketing plan implementation & web analytics (Google Analytics, Web trends, Xiti).
