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Valérie Outteryck

Entrepreneur in Luxury Travel Market

Valérie Outteryck
Paris, France
Professional Status
Available soon
Open to opportunities
About Me
Team leader with strong Marketing expertise and Customer Centric.

Advocate of Inbound Marketing approach - best way to give a brand some personality, to generate leads and to engage directly with your target buyer personas.

Founder & CEO of Suite-Privee.com, an exclusive members only luxury travel club.

Expert Travel blogger since 2008 with KomingUP.com, who loves to share her love for new experiences and overall enthusiasm for life !
Resume created on DoYouBuzz
  • Business model innovation and business plan creation / follow up
  • Development of the business strategy & positioning, together with the go-to-market and sales strategy & plans
  • Implementation of a cost-effective SEO strategy. Finding the right keywords, coming up with an effective marketing strategy, and building links that drive traffic.
  • Brand content, Digital editorial and video strategy, Customers'reviews, Forums, Testimony
  • Managed a team of 6 people i.e webmaster, sales, PR
Detailed Description
  • Manage product portfolio, ranges and prices
  • Traffic acquisition & user experience strategy
  • Built a highly qualified customers file
Company Description
Suite Privée is an exclusive members only luxury travel club offering great deals on hand-picked hotels with a specific focus on Junior Suite & Suites
  • Leading travel company dedicated to B2B2C travels in Egypt, Middle-East, Africa and Southern Europe countries.
  • Audit & restructuring of the Mediterranean BU
  • Full P&L ownership : 3M€
  • Upmarket repositioning by increasing the number of luxury hand-picked and 5* hotels
  • Leading the hotel and supplier sourcing strategy in Mediterranean countries
  • Managed team of 20 i.e product managers, sales executives & representatives, travel agents
Detailed Description
  • Managed product portfolio, ranges and prices
  • Mentoring of existing staff & recruitment of new staff
  • +50% YOY growth in 2008 with 6000 clients
  • The launch of Secret de Jet tours's brochure supports Jet tours’s ongoing strategy to offer upmarket holidays that appeal to the more sophisticated and discerning french holidaymaker
  • Full P&L ownership : 1,5M€
  • Developed the business strategy & positioning, together with the go-to-market and sales strategy & plans
  • Managed team of 30 i.e product managers, sales executives & representatives, travel agents
  • Mentoring of existing staff & recruitment of new staff
Detailed Description
  • Manage product portfolio, ranges and prices
  • Sourcing new DMC, independent hotels, chains
  • Nosylis was one of the first privately owned travel company launched in 1999 only dedicated to luxury and taylor made holidays.
  • Manage product portfolio, ranges and prices
  • Sourcing new DMC, independent hotels, chains, airlines
  • Managed team of 3 people i.e product manager, sales executive, travel agents
Detailed Description
  • I started working for Nosylis as a Product Manager in charge of Indian Ocean and Southern & Eastern Africa, then as a product director.
  • Mentoring of existing staff & recruitment of new staff
  • Luxury chain of hotels and casinos located in South Africa, Mauritius Island, Maldives, Dubaï, Bahamas
  • In charge of sourcing and contracting with leading Tour Operators for Belgium, Netherlands, Swiss markets
Detailed Description
  • Replacement during a maternity leave
  • Creation of a monthly french/english newsletter for travel agencies
  • Organize workshops, press trips, site inspections
  • Travel agent
  • French magazine dedicated to Art and Tourism
  • Advertising manager in charge of tourism, leisure, decoration, fashion and beauty segments
Detailed Description
  • Identify decision-makers and build relationships with them
  • Measure the results of advertising campaigns to determine their effectiveness and cost-benefit ratio
  • Interdeco is the ardvertising network of Lagardere group which includes ELLE magazine
  • 6 months intership for ELLE magazine in the advertising department