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Valerian Lardillier

INTERNATIONAL MARKETING & COMMUNICATIONS

Valerian Lardillier
45 years old
Driving License
Paris Area France
Professional Status
Employed
Open to opportunities
About Me
With 10 years of experience in marketing B to B at an international level, I have overtaken every given challenges with sustainable results.

For instance, the CABLOFIL brand and portfolio integration within the Legrand Group (more than 30,000 employees, 4.000 M€ of turnover and a presence in over 80 countries) was a real challenge. My skills in developping business in multi-cultural environment and my will to do things right have helped the deployement of a strong brand image of the offer in more than 80 countries.

I was able, through this experience, to share my know-how, to enhance my skills and improve sales globally:
  • Develop new business opportunities while maintaining and stimulating the existing activity
  • Provide analysis and sales tools for monitoring the activity and opportunities
  • Use new technologies to better know and target customers
  • Provide structured action plans to facilitate project management within a reasonable time
  • Adapt offers product / catalog according to the needs of target markets
  • To share my knowledge...

Product Marketing Manager

Legrand
September 2011 to May 2015
  • Responsible for the Overhead Cable Management portfolio:
  • 3 product managers / 6 product families
  • Approx. 10.000 references sold in more than 80 countries
  • Turnover 2012: 5% of the Group turnover
  • Objectives 2015: +10% of CAGR
  • Offer development in collaboration with R&D (10 people)
  • Business plans and actions monitoring by country and product family
  • sales tools development per market / vertical
  • International Coordination & Marketing Support
  • strategic survey for new market / projects
  • products launch per market / vertical

International Marketing & Communication - CABLOFIL

Legrand
April 2005 to April 2010
  • launch of the newsletters (internal and external)
  • On-line Strategy Management & Deployment
  • more than 80 countries in 2010 (25 in 2005)
  • International development & integration to LEGRAND Group
  • 2005 to 2008 - CAGR of 15%
  • launch of 85 websites in 25 languages
  • 2008 to 2010 - CAGR of -3%
  • e-Catalogues (request for quotation, technical information)

Product Manager - Roaming & SMS

France Telecom
June 2002 to September 2004
  • Competitive analisis, product development, sales tools development, long range plan, trainings