Master in Marketing and Communication Web and New Media with 3 months training onsite
Main topics: • Coroporate organization; • Strategic and operation marketingl, planning; • Communication tools (Adv, Press, Events, Promotions, Sponsorships, PR); • Offline and online media analysis; • The competitive scenario of new media; • Focus on: content management, SEO, usability and information design, digital commerce and promotion, mobile: business & communication, digital television: business & communication.
