Valeria Cortellini
Search and Digital Marketing - Web strategy
Digital Account supervisor
OMD Italy
Since April 2017
- Supervising the digital team in media planning and media strategy, post-analysis of campaigns. Customer management - Competitor Analysis and Media impact tools
Search and Digital Marketing
Your Personal Media Advisoring
May 2014
to March 2017
- Google Analytics and other analysis tools
- New Business strategy and planning
- Benchmarking studies
- E-commerce
- Trafficking
- Lead generation and reporting
- Mobile campaigns (lead generation, traffic campaigns, app download)
- Social ads campaigns (FB and Twitter mainly)
- SEM (Google AdWords, Yahoo keyword advertising campaigns ), retargeting campaigns
Search and Digital Marketing
Omnicom Media Group
August 2011
to May 2014
Full-time
Milan
Italy
- SEM and Social Adv Specialist
- Digital Campaign Management and Optimization
Free-lance translator and proofreader
Private clients and translation agencies
Since January 2005
- children's editorials and games
- general knowledge
- videogames
- historical, scientific and entertainment documentaries
- medical and veterinary essays and publications
- archeology essays and publications
- websites, apps, softwares
- technical texts: instruction manuals, user guides, legal documents
- Translation, proofreading, QA, transcription and subtitling of:
Master in Marketing and Communication Web and New Media with 3 months training onsite
Main topics:
• Coroporate organization;
• Strategic and operation marketingl, planning;
• Communication tools (Adv, Press, Events, Promotions, Sponsorships, PR);
• Offline and online media analysis;
• The competitive scenario of new media;
• Focus on: content management, SEO, usability and information design, digital commerce and promotion, mobile: business & communication, digital television: business & communication.
Main topics:
• Coroporate organization;
• Strategic and operation marketingl, planning;
• Communication tools (Adv, Press, Events, Promotions, Sponsorships, PR);
• Offline and online media analysis;
• The competitive scenario of new media;
• Focus on: content management, SEO, usability and information design, digital commerce and promotion, mobile: business & communication, digital television: business & communication.
Degree in translation and interpreting
(English and Spanish)
Final Essay: subtitling and dubbing / English Humor: its perception in UK and Italy
(English and Spanish)
Final Essay: subtitling and dubbing / English Humor: its perception in UK and Italy
-
Italian
Expert
-
English
Expert
-
Spanish
Advanced
-
Google AdWords and Social Platforms
Expert
-
Marketing Analysis Softwares
Advanced
-
Tracking and Adserver
Good
-
CAT tools: Wordfast, Trados
Good
-
Subtitling Softwares: Urusoft Subtitle Workshop
Good
-
Digital Marketing
Expert
-
SEM
Expert
-
Social Media Marketing
Expert
-
Web Analytics
Advanced
-
Mobile Marketing
Good
-
Translation
Expert
-
Localization
Good
-
Teaching languages
Good
