A seasoned professional with hands-on experience with leading organizations and MNC's.
In-depth knowledge of MARCOM functions with deep insight in formulating business strategy, long term vision, creating and disseminating corporate communications, client engagement, and liaisoning with Government Departments & Global Partners.
Endowed with strong business acumen and understanding of critical business drivers in multiple markets and industrial segments.
Have developed integrated plans that have promoted brand recognition and built businesses that continually surpassed overall projections.
Planned, directed and executed brand identity programs that enhanced the image and established industry leadership.
Mentored teams that blossomed on the basis of personal guidance as well as reported consistent enhancement in abilities and productivity.
Φ Multi-lingual Communication: English, Hindi, Tamil {+++} Bengali, Punjabi, Gujarati {}
Japanese {+}
Φ Vaild Indian Passport.
At ease with deadlines and high pressure situations.
Seeking full-time or consulting assignments - can on-board at short notice
CORE DIMENSIONS:
STRATEGIC: Develop category understanding Develop consumer insights & understanding Evolve the brand positioning and direction Evolve efficient & effective advertising strategies and BTL activities Evolve & set pricing strategies Track, understand & disseminate competitor strategies and tactics Identify new market opportunities within categories Prepare annual category / brand plans
FINANCIAL: Ensure achievement of budgeted sales revenue, growth and profitability Control marketing costs as per budgets
OPERATIONAL: Ensure off-take generation for brand - impacting volumes and market share Evolve strategies to ensure repeat purchase of the brand Plan & excute necessary ATL / BTL activities at optimal costs Create & maintain a dynamic, interactive and consumer friendly website which will help to build brand awareness and generate off-take Plan and procure cost effective Point-of Sale material and collateral Ensure efficient media planning and buying Ensure timely execution of brand launches and promotions Actively initiate, anchor and monitor new product development / product related improvements Plan and execute Public Relations campaigns and other activity for the brand on regular basis
OTHER AREAS OF EXPERTISE: Vendor Registrations and connected procedures of documentation, facility inspections and approvals Preparation and follow-through for Ethical Audits, inspections and approvals Preparation and follow-through from documentation, application, inspections and approvals for Product Certifications with CE, UL, IEC and other approval Certifying Agencies Liaison with Department of Scientific and Industrial Research (Ministry of Science & Technology - Government of India) for documentation, application, inspection and follow-through for approval of "In-house R&D" facilities Liaison with Central and State Government Departments for Green Field / Expansion Projects, land allotment in approved Industrial Estates, subsidies, SOPS and other benefits & permissions Project Financing, and Loan Syndication and Private Equity Participation Intellectual Capital building and Soft Skills Training
