V Jaikumar
Seasoned Communications, Marketing. Brand Building and PR Professional
Corporate Communications,
Brand Building
Public Relations
General Management
Operations Management
69 years old
Driving License
Hyderabad (500056) India
Freelancer
Available
A seasoned professional with hands-on experience with leading organizations and MNC's.
In-depth knowledge of MARCOM functions with deep insight in formulating business strategy, long term vision, creating and disseminating corporate communications, client engagement, and liaisoning with Government Departments & Global Partners.
Endowed with strong business acumen and understanding of critical business drivers in multiple markets and industrial segments.
Have developed integrated plans that have promoted brand recognition and built businesses that continually surpassed overall projections.
Planned, directed and executed brand identity programs that enhanced the image and established industry leadership.
Mentored teams that blossomed on the basis of personal guidance as well as reported consistent enhancement in abilities and productivity.
Φ Multi-lingual Communication:
English, Hindi, Tamil {+++}
Bengali, Punjabi, Gujarati {}
Japanese {+}
Φ Vaild Indian Passport.
At ease with deadlines and high pressure situations.
Seeking full-time or consulting assignments - can on-board at short notice
CORE DIMENSIONS:
STRATEGIC:
Develop category understanding
Develop consumer insights & understanding
Evolve the brand positioning and direction
Evolve efficient & effective advertising strategies and BTL activities
Evolve & set pricing strategies
Track, understand & disseminate competitor strategies and tactics
Identify new market opportunities within categories
Prepare annual category / brand plans
FINANCIAL:
Ensure achievement of budgeted sales revenue, growth and profitability
Control marketing costs as per budgets
OPERATIONAL:
Ensure off-take generation for brand - impacting volumes and market share
Evolve strategies to ensure repeat purchase of the brand
Plan & excute necessary ATL / BTL activities at optimal costs
Create & maintain a dynamic, interactive and consumer friendly website which will help to build brand awareness and generate off-take
Plan and procure cost effective Point-of Sale material and collateral
Ensure efficient media planning and buying
Ensure timely execution of brand launches and promotions
Actively initiate, anchor and monitor new product
development / product related improvements
Plan and execute Public Relations campaigns and other activity for the brand on regular basis
OTHER AREAS OF EXPERTISE:
Vendor Registrations and connected procedures of documentation, facility inspections and approvals
Preparation and follow-through for Ethical Audits, inspections and approvals
Preparation and follow-through from documentation, application, inspections and approvals for Product Certifications with CE, UL, IEC and other approval Certifying Agencies
Liaison with Department of Scientific and Industrial Research (Ministry of Science & Technology - Government of India) for documentation, application, inspection and follow-through for approval of "In-house R&D" facilities
Liaison with Central and State Government Departments for Green Field / Expansion Projects, land allotment in approved Industrial Estates, subsidies, SOPS and other benefits & permissions
Project Financing, and Loan Syndication and Private Equity Participation
Intellectual Capital building and Soft Skills Training
In-depth knowledge of MARCOM functions with deep insight in formulating business strategy, long term vision, creating and disseminating corporate communications, client engagement, and liaisoning with Government Departments & Global Partners.
Endowed with strong business acumen and understanding of critical business drivers in multiple markets and industrial segments.
Have developed integrated plans that have promoted brand recognition and built businesses that continually surpassed overall projections.
Planned, directed and executed brand identity programs that enhanced the image and established industry leadership.
Mentored teams that blossomed on the basis of personal guidance as well as reported consistent enhancement in abilities and productivity.
Φ Multi-lingual Communication:
English, Hindi, Tamil {+++}
Bengali, Punjabi, Gujarati {}
Japanese {+}
Φ Vaild Indian Passport.
At ease with deadlines and high pressure situations.
Seeking full-time or consulting assignments - can on-board at short notice
CORE DIMENSIONS:
STRATEGIC:
Develop category understanding
Develop consumer insights & understanding
Evolve the brand positioning and direction
Evolve efficient & effective advertising strategies and BTL activities
Evolve & set pricing strategies
Track, understand & disseminate competitor strategies and tactics
Identify new market opportunities within categories
Prepare annual category / brand plans
FINANCIAL:
Ensure achievement of budgeted sales revenue, growth and profitability
Control marketing costs as per budgets
OPERATIONAL:
Ensure off-take generation for brand - impacting volumes and market share
Evolve strategies to ensure repeat purchase of the brand
Plan & excute necessary ATL / BTL activities at optimal costs
Create & maintain a dynamic, interactive and consumer friendly website which will help to build brand awareness and generate off-take
Plan and procure cost effective Point-of Sale material and collateral
Ensure efficient media planning and buying
Ensure timely execution of brand launches and promotions
Actively initiate, anchor and monitor new product
development / product related improvements
Plan and execute Public Relations campaigns and other activity for the brand on regular basis
OTHER AREAS OF EXPERTISE:
Vendor Registrations and connected procedures of documentation, facility inspections and approvals
Preparation and follow-through for Ethical Audits, inspections and approvals
Preparation and follow-through from documentation, application, inspections and approvals for Product Certifications with CE, UL, IEC and other approval Certifying Agencies
Liaison with Department of Scientific and Industrial Research (Ministry of Science & Technology - Government of India) for documentation, application, inspection and follow-through for approval of "In-house R&D" facilities
Liaison with Central and State Government Departments for Green Field / Expansion Projects, land allotment in approved Industrial Estates, subsidies, SOPS and other benefits & permissions
Project Financing, and Loan Syndication and Private Equity Participation
Intellectual Capital building and Soft Skills Training
Project Manager
Eklavya Education Foundation
September 1992
to April 1998
Full-time
Ahmedabad
India
Detailed Description
- Part of the core-team, along with the promoter working to give shape to the Eklavya School Project and build it as one of the "Finest Schools in Ahmedabad.
- Interact with a team of experts in Company Law to research and study the pros & cons on the structure of the Foundation; Charitable Trust Vs Society Vs Section - 25 Company. Eklavya Education Foundation was incorporated as a Section - 25 company.
- Head-hunt and induct more equally passionate and well qualified members for the team.3 IIMA Graduates joined the team - giving up their lucrative careers.
- Evangelize the concept, detailing and implementation of the school project.
- Pan India visits to the best day and boarding schools to study, interact and assimilate their best practices.
- Visit and detailed study of some of the most reputed educational institutions in Europe - Cambridge, Harvard, King's College, Manchester Grammar -
- Tour to Germany & Switzerland to study and understand the "Dual system of Apprenticeship as a model partnership between industry and academia for imparting technical education.
- Network and establish relations with State Education and Revenue Department for all required sanctions to commence operations.
- Marketing, Brand Building and promotion of the Foundation
- Interaction with Industry and Corporates to foster and establish alliances for "Industry - Academia" partnerships.
- Support and set up Eklavya Teachers' Training Institute for home-breeding Educators and staff to teach at the school.
Company Description
Eklavya Education Foundation is incorporated as a Section - 25 Company with a mission to revolutionize school education in India. It is a non-governmental, not-for-profit organization established by young professionals, educators and businessmen to set up and run schools and teacher training colleges in a professional, modern and ethical manner.
Eklavya believes that education is an infrastructure, atleast, as important as nation's roads, electricity and telecom. It plays a fundamental role in determining the prosperity and well-being of its citizens. Progressive nations have strategically invested heavily in education on a long term basis.
Education is also the only 'real', long term solution to the problem and challenges faced by a nation. The nature of education determines the character and skills of the next generation and more specifically, pre-primary and primary education are the most crucial, as they deal with the ages when the basic character of an individual is formed.
Eklavya's mission is to work towards bringing about a revolution in the field of school education through a multi-pronged approach.
Eklavya believes that education is an infrastructure, atleast, as important as nation's roads, electricity and telecom. It plays a fundamental role in determining the prosperity and well-being of its citizens. Progressive nations have strategically invested heavily in education on a long term basis.
Education is also the only 'real', long term solution to the problem and challenges faced by a nation. The nature of education determines the character and skills of the next generation and more specifically, pre-primary and primary education are the most crucial, as they deal with the ages when the basic character of an individual is formed.
Eklavya's mission is to work towards bringing about a revolution in the field of school education through a multi-pronged approach.
