V Jaikumar

A seasoned professional with hands-on experience with leading organizations and MNC's.

In-depth knowledge of MARCOM functions with deep insight in formulating business strategy, long term vision, creating and disseminating corporate communications, client engagement, and liaisoning with Government Departments & Global Partners.

Endowed with strong business acumen and understanding of critical business drivers in multiple markets and industrial segments.

Have developed integrated plans that have promoted brand recognition and built businesses that continually surpassed overall projections.

Planned, directed and executed brand identity programs that enhanced the image and established industry leadership.

Mentored teams that blossomed on the basis of personal guidance as well as reported consistent enhancement in abilities and productivity.

Φ Multi-lingual Communication:
English, Hindi, Tamil {+++}
Bengali, Punjabi, Gujarati {}
Japanese {+}
Φ Vaild Indian Passport.

At ease with deadlines and high pressure situations.

Seeking full-time or consulting assignments - can on-board at short notice

CORE DIMENSIONS:

STRATEGIC:
Develop category understanding
Develop consumer insights & understanding
Evolve the brand positioning and direction
Evolve efficient & effective advertising strategies and BTL activities
Evolve & set pricing strategies
Track, understand & disseminate competitor strategies and tactics
Identify new market opportunities within categories
Prepare annual category / brand plans

FINANCIAL:
Ensure achievement of budgeted sales revenue, growth and profitability
Control marketing costs as per budgets

OPERATIONAL:
Ensure off-take generation for brand - impacting volumes and market share
Evolve strategies to ensure repeat purchase of the brand
Plan & excute necessary ATL / BTL activities at optimal costs
Create & maintain a dynamic, interactive and consumer friendly website which will help to build brand awareness and generate off-take
Plan and procure cost effective Point-of Sale material and collateral
Ensure efficient media planning and buying
Ensure timely execution of brand launches and promotions
Actively initiate, anchor and monitor new product
development / product related improvements
Plan and execute Public Relations campaigns and other activity for the brand on regular basis

OTHER AREAS OF EXPERTISE:
Vendor Registrations and connected procedures of documentation, facility inspections and approvals
Preparation and follow-through for Ethical Audits, inspections and approvals
Preparation and follow-through from documentation, application, inspections and approvals for Product Certifications with CE, UL, IEC and other approval Certifying Agencies
Liaison with Department of Scientific and Industrial Research (Ministry of Science & Technology - Government of India) for documentation, application, inspection and follow-through for approval of "In-house R&D" facilities
Liaison with Central and State Government Departments for Green Field / Expansion Projects, land allotment in approved Industrial Estates, subsidies, SOPS and other benefits & permissions
Project Financing, and Loan Syndication and Private Equity Participation
Intellectual Capital building and Soft Skills Training