I am a fresh graduate from IIM Calcutta with a demonstrated history of achieving excellence in both the academic and extra-curricular spheres. I have a keen interest in solving business problems and working in a team to achieve and exceed targets set by myself and for my organisation. I am looking for exciting opportunities in an international environment to build a strong career.
Preparation of an Employee Value Proposition (EVP) plan for the company with rollout details and timelines, mentored by Chief Human Resources Officer (CHRO).
The EVP was developed from scratch and was aligned to the company's strategy to attract and retain the best talent in light of opening up of the economy to foreign players
Market research project identifying shifts in consumer preference across various sub-categories and brands in the alcoholic beverage industry, mentored by Chief Marketing Officer (CMO)
Generation of strategic insights from data about brand health and investment areas to earn maximum returns
Detailed Description
Primary research through employee discussions and interviews about company benefits which they value
Secondary research various EVPs used by companies and techniques used to enhance employee engagement
Survey making to capture consumer data - testing and modifying surveys through multiple iterations
Leadership and teamwork in order to brief the field work team about how to conduct the surveys
Microsoft Excel proficiency in order to analyse survey results and prepare presentation accordingly for meeting with CMO
Company Description
A 20 year old beverages company, IBTC group is the leader in the Myanmar whisky market with a 70% share, covering 20,000 outlets. The company has a 50% ownership by Texas Pacific Group.
