Your browser is outdated!

To ensure you have the best experience and security possible, update your browser. Update now

×

Tristan de Cande

Tristan de Cande

Semiconductor Industry Marketing Manager
French

36 years old
Driving License
Dallas (75206) United States (Texas)
Employed Open to opportunities
Contact me
I want my career to be led by international challenges in innovative electronic companies. I'm excited by team play work in multicultural environments.
I am skilled in both Engineering and Marketing/Sales. My engineering degree in EE has given me an important logical and mathematical reasoning so that I have a good critical and analytical mind. And the Business specialized Master degree allowed me to have the overall strategic vision and the Business dimension necessary for the management of innovative projects.
I specialized in “Designing and Integrating Electronics Systems” during the last two years of my ESIEE Engineering course while I was in an academic exchange program in Madrid and then in Southampton. During these years abroad, I considerably improved my English and Spanish. I also increased my openness and my flexibility to multicultural environments that made me able to work efficiently in Cascoda (ASIC Design Engineer) and then Texas Instruments (Business Development Engineer).

Curiosity is the main feature my colleagues, friends and family use to describe me. I am constantly getting informed about technological, political, economic and environmental news, allowing to have strong interest in High-Tech projects and a passionate discussion about the Electronics Industry.

I am from the Parisian region where my three brothers (being the 2nd) and my parents still live.
Resume created on DoYouBuzz
Home Experiences Education Skills Interests Blog
Download my PDF resume
Experiences
  • Responsible for world-wide marketing activites for Temperature and Humidity Sensing products in the Automotive market to drive revenue growth in targeted applications for Powertrain for EV/HEV, Infotainment, Advanced Driver Assistance Systems & Body Electronics.
  • Collaborating with Sales team to manage new business opportunities, interacting with key customers to present our product portfolio & collect inputs to drive product line roadmap.
  • Leading TI efforts in EMEA region to develop a generation of Electrical Engineers who take into account the power consumption, constant connectivity and real-time challenges of new Embedded Systems. The European team is composed of a Technical Support Engineer, a Business & Marketing Assistant and other Business Development and Communication Marketing colleagues.
  • Bring the right technology in the European teaching labs to teach electronics and applications like: Automotive (Motor Control, Real Time Control, Battery Management Systems...), Industry 4.0 (industrial interfaces, Machine-to-Machine communication, Safety systems), Internet of Things/Wireless Sensor Networks (Wi-Fi, BLE, Zigbee, Cloud-based systems, Energy Conversion and harvesting...), Robotics, etc.
  • Promote TI educational tools (HW and SW) like the Launchpad & Boosterpacks ecosystems, Webench Power Supply Design online tools, Power Management Lab Kit, Analog System Lab kit, etc.
  • Promote a pedagogic community in Europe so they could share their knowledge on teaching electronics with TI technology.
    www.university.ti.com is the website collecting the knowledge and sharing it with other members of the Academia
  • In charge to manage the budget, the processes, the team, the strategy and the tactics to reach these Univers Program objectives in Europe
  • Representing Texas Instruments in the Academic sector of the EMEA region through its European University Program (www.ti.com/EUP).
  • Providing suitable TI Technology to the universities setting up teaching labs, supporting projects, research or student electronic competitions (EVMs, Dev Kits, Sensortags, samples, recommendations, marketing material...)
  • Client development (lecturers/researchers), public presenting, workshops & seminars across Universities
  • Developing distribution partnerships, mass-marketing, motivating students to innovate & develop market-changing projects, and use of new medias and communication channels.
  • Organising the TI Innovation Challenge. It's a student competition, open for European universities (undergraduates and postgraduates) where the project designs must incorporate a minimum of 3 different TI ICs
  • Business Development focusing on Third Party Customers in the EMEA region through the TI Design Network Program
  • Acting as the main liaison/lead coordinator between the sales team & the TI Design Network
  • Driving proactive engagement with the major Design Houses' customers (established through joint customer visits)
  • TIDN strategy development in EMEA region
  • Regular business reviews of the TIDN Platinum and Premium partners
  • Opportunity development across BUs (reference designs, RFQ's, etc.)
  • Measurement of TI BOM penetration, and the tracking of EP/power/analog content for each Partner
  • Internal sales support (project tracking, connecting end customer AM & DBM for major TIDN projects, etc.)
  • Working in conjunction with the WW program to approve/validate online DH applicants
  • Monitor ratings/reviews with WW TIDN & flag negative DH reviews
  • Monitor new entries for products/services to ensure that approvals from the BU are completed in a timely manner, with complete documentation
  • Maintain status level listing (Platinum and Premium partners) and administer the corresponding program benefits (Technical support, exchange of confidential strategic information, discounts and samples)
  • Promote the solutions of the partner network to internal sales & BU's
  • Work with the WW program to select award nominees, as well communicate and manage the process
  • Manage communications to the 3rd party partners and distribution (TI updates, newsletter, etc.)
Detailed Description
  • I joinied the Rotation Program for newly graduated students. It consists in a 1 year training as a Field Application Engineer: 6 months in Paris (Boulogne Billancourt) and 6 months in Texas (Dallas) before going to Munich (Freising).
  • In brief:
    Enhance the Maketing & Communication of the TI third party customers by promoting their products and by providing business opportunities in the TI Development Network. The goal is to encourage the third party customers to continue using TI components
  • The benefit of the TIDN:
    • Help our customers to have a complete solution thanks to the support of our partners
    • Generate business thanks to the prescription role of the partners
    • Show the advanced technological products TI technology can power
Detailed Description
  • • Wrote LabView software to automate data collection for a TI design, and collected significant amounts of data.
    • Used Altium design for different circuits (2 different Audio buffers, another buffer, G=1,G=-1 and SE to Diff).
    • Developed a TI design for +1 / -1 gain and a buffer and made the battery of tests/measurements to write the documentation
    • Significant work was done to revise the designs and eliminate grounding issues inherent to standard lab equipment.
    • Assisting marketing in development of key presentations
    • Dealt with analog parts cross references consistency (Opamp and DAC). The quesiton was: What can TI offer as reference design (power, buffer, etc) for each product, and where?
    • Competition analysis
Company Description
What is the TI European Graduate Program?

Part of the Global Rotation Program, it's a great way to explore different career avenues and find the perfect match. This challenging and competitive 12 month rotation offer real-world experience in several roles, providing an excellent foundation for career growth and advancement.
I spent 6 months in Paris (as a ramp up to Business Development Manager) and 6 months in Tucson (as a Application Engineer).

This program was made of trainings in Munich as well as Dallas about how to sell, how to present, how to network, how to behave well in a different culture and how to work efficiently.

http://careers.ti.com/content/global-rotation-programs
Company website
http://www.ti.com
  • Business Development Manager for the TI Design Network that I was going to take permanently a year after.
Detailed Description
  • I participated in different event:
    • Electronica 2012
    • ARM Symposium
    • Embedded World Conference 2013
    • TI Techno days
      In which I was meeting partners and promoting the network to the public/customers
  • Took over the administration of the TIDN newsletter, aiming at promoting what TI is doing to our partners and what the partners are doing to the TI salesforce in order to make synergies between the 2 worlds.
  • Had the first customer meetings, business reviews and salesforce meetings
  • Marketing of the TIDN through brochures, presentations to the management of the ecosystem, the improvements, the website updates and improvements,etc.
  • This program was made of trainings in Munich as well as Dallas about how to sell, how to present, how to network, how to behave well in a different culture and how to work efficiently.
Company Description
What is the TI European Graduate Program?

Part of the Global Rotation Program, it's a great way to explore different career avenues and find the perfect match. This challenging and competitive 12 month rotation offer real-world experience in several roles, providing an excellent foundation for career growth and advancement.
I spent 6 months in Paris (as a ramp up to Business Development Manager) and 6 months in Tucson (as a Application Engineer).

This program was made of trainings in Munich as well as Dallas about how to sell, how to present, how to network, how to behave well in a different culture and how to work efficiently.

http://careers.ti.com/content/global-rotation-programs
  • Contribute to a strategic upstream marketing study
  • Run an pilot show case at Carros Factory
  • Participate to other marketing investigations of a service-oriented IoT project for the maintenance of industrial production equipment
Detailed Description
  • From April to June
    1/Contribute to a strategic upstream marketing study in collaboration with our innovation platform and
    other BUs
    Collaborate to the actual OTM on our future offers based on traceability and information technologies
    Participate to customer interviews in order to validate our marketing segmentation
    Participate to the diagnosis establishment
    Contribute to the business cases and to the final business plan specification
  • From July to August
    2/Run an pilot show case at Carros Factory with the collaboration of multiple actors (innovation
    team, industrialisation, R&D, maintenance, ...). Goals to achieve are:
    Identify several value propositions that we can offer to our future customers
    Identify technological issues
    Understand and evaluate our future offers implementation requirements
  • During the training period
    3/Contribute to a global OCP processes assessment (to be finished for September)
    4/Competition: Based on our objectives and challenges, propose a specific approach to collaborate with
    our business intelligence analyst to lead a permanent survey (technological and strategic)
    5/Participate to other marketing investigations
  • Improved skills:
    • Internal and external communication: convincing Schneider Electric hierarchy and customers that the project is coherent with their needs and strategy. It's like intrapreneurship because I worked in a new service offer creation department which was being launched
    • analytical mind: in order to communicate efficiently on the project, its presentation needs to be adapted to all kinds of audience and messages.. The presentations can be long or short and adressed to Schneider Electric, to its business partners or to its clients.
    • Customer relationship: Listening to customer needs and being at ease with professional interviews
  • Professional thesis writing. The subject was: "How could a product-oriented company successfully innovate in the services?
    Schneider Electric case study with its new offer: Service on Board"
Company Description
As a global specialist in energy management with operations in more than 100 countries, Schneider
Electric offers integrated solutions across multiple market segments, including leadership positions in
Utilities & Infrastructures, Industries & Machine manufacturers, Non-residential buildings, Data centers &
Networks, and in Residential. Focused on making energy safe, reliable, efficient, productive and green,
the Group’s 110,000 plus employees achieved sales of 19.6 billion euros in 2010, through an active
commitment to help individuals and organizations make the most of their energy.
Company website
http://www.schneider-electric.com/site/home/index.cfm/ww/
  • Made a Marketing of Innovaton study for a new technological project using the MS MTI Master tools that I learnt.
  • It consisted in understanding what was the products they wanted to launch, what was their experience, the competitors, the market size, the complexity of the technology, the feasibility...
    Our team of 3 consulting students prospected potential customers for few months and interviewed them in order to understand their needs in their daily activity and what would be their interest for them in this soon-to-come product.
    We wrote a report that we presented to the school and the company. This report gave a status of the product, the results of our investigations/interviews and our recommendations in terms of technology choices, strategy and market focus.
    This student project was led in parallel with EMLyon studies and with their support.
Company website
http://newton-associes.com/
  • I implemented Management of Innovation using the MS MTI master tools that I learnt.
    It consisted in understanding how the company worked, what were the products, services and solutions provided, interviewing the key employees and figuring out what were their daily activities.
    That allowed our team of 3 consulting students to write a report that we presented to the school and the company. This report gave a status of the company, the results of our investigations and our recommendations.
    This student project was led in parallel with EMLyon studies and with their support.
  • During my final engineer internship, I took part in the design of a full custom-designed ASIC chip.
    This project was dedicated to cooperate with other companies in a home automation project in which Cascoda provides the low-power radio chip.
    The objectives were to design microprocessor peripherals in synthesisable RTL code and test them rigorously by using self-checking testbenches with independently developed stimulus.
    Once these hardware coding objectives completed, I had to implement them into the whole system and then test them thoroughly by software.
    Finally, the synthesis allowed me to verify the functionality, size (number of gates deduced from an 180nm cell library) and timing (16MHz) criteria from the design specifications. It made me sure the modules developed would be tiny enough to fit into the final device without any problem.
  • At first, I developped VHDL modules specifically designed for an 8051 chip such as a sleep timer, a watchdog timer and a MAC timer.
  • Then, I implemented another serial transmission protocol to the chip, which happened to be an SPI interface.
  • Meanwhile, I wrote the drivers for the modules and a precise technical documentation explaining how to use all the modules and how to use the tests I developed.
Detailed Description
  • It was a great experience I had from many points of view:
    • Innovative product:
      It was interesting to know the context in which a new product appears and how a start-up evolves.
    • Useful work:
      It’s very gratifying to know my work was really affecting the project progress. I know which modules I’ve done, what they do, what their role in the chip was and how they interacted with the other modules of the chip. Furthermore, I've been said that these modules were used in the successful commercial version.
    • Multi-cultural team:
      Of course we were all speaking English together, but it didn’t mean there wasn’t a melting pot. Brazil, Germany, France and China were also represented. This variety of cultures made the discussions and points of view really interesting. And I didn’t feel as if I were a foreigner at all.
    • Very good ambiance:
      The managers installed a relaxed ambiance.
    • Background knowledge:
      I understood better how to found a company, the business background, the market, the patent
      process and many other key knowledge about a start-up creation.
    • Constant support:
      They were also very helpful all along the internship every time I needed it.
  • Improved skills:

    • Autonomy

    • International environnement

    • Entrepreneurial spirit
Company Description
Cascoda is a start-up of only two English associates and 2 trainees near Southampton.
Company website
http://www.cascoda.com/index.php
  • Took par in an electromagnetic transducer project for the railway industry.
  • Designed and delivered a prototype to be validated by the clients.
  • Managed the project stocks and made the first working prototype.
Detailed Description
  • Above all, the project management was the most enjoyable part, I could see the company evolving through the management by projects.
    Despite time constraints, costs, resources and technical problems, we had to juggle from one project to another in order to meet deadlines.
    In the meantime, Valotec had to meet its customers' needs with high quality prototypes.
  • I improved my electronics skills and also some of my assets such as.my ability to work independently, my organizational skill and my problem solving skill.
  • I could feel the entrepreneuship spirit in this company. Furthermore, I enjoyed working with dynamic, talented and very pragmatic people.
  • Innovation was the key factor for the company. It made me realise how much a startup is dependant to its capacity to innovate in order to survive.
Company Description
ValoTec is an innovative SME located closed to Paris. It was employing up to ten people at the moment. It's specializing in fast prototyping for electronics projects. It works for large companies outsourcing their R & D.
Valotec also cooperates with laboratories and helps to transfer technology from universities to companies.
Valotec was moving in a new building when I came, expanding from the incubator of the ENS Cachan.
Company website
http://www.valotec.fr/
  • In charge of the hotel reception
  • In charge of the breakfast
Detailed Description
  • This summer job has made me aware of my interpersonal skills such as patience, listening and client satisfaction. I improved my ability to adapt quickly to a new job I didn't know anything about.
  • The art of reaching the customer needs in all circumstances was a new challenge for me. But it was very rewarding to my mind.
    In addition, the autonomy I had, allowed me to realize how important I was for the hotel image. It had to the perfect representation of the hotel's values through my efficiency and friendliness.
Company Description
It was a small Parisian hotel only made of 50 rooms, in front of the Pitie-Salpetriere hospital. I got to work from the opening at 7am until 2pm, or from 2pm to 10pm. One way or the other, my boss came only from 10am to 7pm. It made me the only hotel's representative the rest of the time.
Company website
http://www.citadines.com/france/paris/austerlitz.html
  • Accounting:
    • I helped the employees of the accounting department in the first part of my summer job. I stood in for people gone in holidays. The job consisted mainly in verifying invoices receipts and making pay the clients who didn't.
      Then I had to sort, store, separate, photocopy and make round trips between services to report problems.
  • Telephone Operator: In the second part of my summer job, I stood in for a telephone operator who had personal problems. I was actually the operator of a team of jurists, dealing with HSBC ​​litigations. My main activities were to manage appointments, take into account the jurists ​​schedules and transfer calls depending on their availability.
Detailed Description
  • The job wasn't exciting, but it was enriching for me as I discovered the world of big corporations.
    Offices were a totally different places from production lines and bakeries I saw until then. The atmosphere was also very different.
  • I liked to change my job twice in the same company. This way, I could understand better how the company work.
    As I had to stand in temporarily for employees in holidays, I had to understand them, their daily routine and their job.
    Thus, I tried to do as well as them in a very short time, making it a good exercise of flexibility. Indeed, I succeeded to adapt quickly to a totally new environment each time.
Company Description
HSBC is a huge corporation at the top of the prestigious tower : Coeur Défense. The waste of time and money is a huge problem that is proportional to the size of the company. It's something I realized a lot more than when I worked in very small businesses.
  • Work placement in a production chain of tea. I packaged tea from barrels to boxes of tea, ready to be carried in trucks. These cardboard boxes contained themselves tea bags.
Detailed Description
  • The work itself wasn't exciting at all. It was like the Charlie Chaplin movie 'The Modern Times'.
    However, the company structure was much more interesting. The team management in order to reach employees motivation avoiding conflicts are seen from a completely different look when it is part of the lowest hierarchy.
    I could see totally differently the team management from the lowest rank in the hierarchy. Dealing with the employees motivation and avoiding conflicts was the most important part for the production plant efficiency.
  • To sum up, it was a much more rewarding internship in terms of human and organizational points of view rather than from a technical point of view.
    Save time and materials in order to reach the best efficiency makes sense at that level.
    I couldn't imagine that the productivity problems were some much due to human problems and personal interests, rather than machine productivity.
Company website
http://www.dammann.fr/

Trainee baker

La boulangerie
June 2005
Internship
New Orleans
United States - Louisiana
  • Helped making pastries, cakes and lunch bags for 3 bakeries scattered throughout New Orleans
  • Delivered pastries to major hotels
Detailed Description
  • I very much enjoyed working abroad as a first work experience. Schedules were sometimes difficult but when you get used to it, you learn to appreciate them. It allowed me to do many things during the afternoon.
    I started at 4 to finish at noon. I would never have this great experience without the warm welcome from the owner: Mr. Rizzo ..
  • It made me discover the United States from the inside.
    While I was in the kitchen, I was working with foreign bakers who had to teach me everything. I thank them for their patience.
Company Description
The bakery had expanded well and had great success in New Orleans.
But it unfortunately closed after the hurricane "Katrina" in August 2005.
twitter facebook linkedin
Resume created on DoYouBuzz