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Tristan de Cande

Tristan de Cande

Semiconductor Industry Marketing Manager

36 years old
Driving License
Dallas (75206) United States (Texas)
Employed Open to opportunities
I want my career to be led by international challenges in innovative electronic companies. I'm excited by team play work in multicultural environments.
I am skilled in both Engineering and Marketing/Sales. My engineering degree in EE has given me an important logical and mathematical reasoning so that I have a good critical and analytical mind. And the Business specialized Master degree allowed me to have the overall strategic vision and the Business dimension necessary for the management of innovative projects.
I specialized in “Designing and Integrating Electronics Systems” during the last two years of my ESIEE Engineering course while I was in an academic exchange program in Madrid and then in Southampton. During these years abroad, I considerably improved my English and Spanish. I also increased my openness and my flexibility to multicultural environments that made me able to work efficiently in Cascoda (ASIC Design Engineer) and then Texas Instruments (Business Development Engineer).

Curiosity is the main feature my colleagues, friends and family use to describe me. I am constantly getting informed about technological, political, economic and environmental news, allowing to have strong interest in High-Tech projects and a passionate discussion about the Electronics Industry.

I am from the Parisian region where my three brothers (being the 2nd) and my parents still live.
Resume created on DoYouBuzz
  • Responsible for world-wide marketing activites for Temperature and Humidity Sensing products in the Automotive market to drive revenue growth in targeted applications for Powertrain for EV/HEV, Infotainment, Advanced Driver Assistance Systems & Body Electronics.
  • Collaborating with Sales team to manage new business opportunities, interacting with key customers to present our product portfolio & collect inputs to drive product line roadmap.
  • Leading TI efforts in EMEA region to develop a generation of Electrical Engineers who take into account the power consumption, constant connectivity and real-time challenges of new Embedded Systems. The European team is composed of a Technical Support Engineer, a Business & Marketing Assistant and other Business Development and Communication Marketing colleagues.
  • Bring the right technology in the European teaching labs to teach electronics and applications like: Automotive (Motor Control, Real Time Control, Battery Management Systems...), Industry 4.0 (industrial interfaces, Machine-to-Machine communication, Safety systems), Internet of Things/Wireless Sensor Networks (Wi-Fi, BLE, Zigbee, Cloud-based systems, Energy Conversion and harvesting...), Robotics, etc.
  • Promote TI educational tools (HW and SW) like the Launchpad & Boosterpacks ecosystems, Webench Power Supply Design online tools, Power Management Lab Kit, Analog System Lab kit, etc.
  • Promote a pedagogic community in Europe so they could share their knowledge on teaching electronics with TI technology.
    www.university.ti.com is the website collecting the knowledge and sharing it with other members of the Academia
  • In charge to manage the budget, the processes, the team, the strategy and the tactics to reach these Univers Program objectives in Europe
  • Representing Texas Instruments in the Academic sector of the EMEA region through its European University Program (www.ti.com/EUP).
  • Providing suitable TI Technology to the universities setting up teaching labs, supporting projects, research or student electronic competitions (EVMs, Dev Kits, Sensortags, samples, recommendations, marketing material...)
  • Client development (lecturers/researchers), public presenting, workshops & seminars across Universities
  • Developing distribution partnerships, mass-marketing, motivating students to innovate & develop market-changing projects, and use of new medias and communication channels.
  • Organising the TI Innovation Challenge. It's a student competition, open for European universities (undergraduates and postgraduates) where the project designs must incorporate a minimum of 3 different TI ICs
  • Business Development focusing on Third Party Customers in the EMEA region through the TI Design Network Program
  • Acting as the main liaison/lead coordinator between the sales team & the TI Design Network
  • Driving proactive engagement with the major Design Houses' customers (established through joint customer visits)
  • TIDN strategy development in EMEA region
  • Regular business reviews of the TIDN Platinum and Premium partners
  • Opportunity development across BUs (reference designs, RFQ's, etc.)
  • Measurement of TI BOM penetration, and the tracking of EP/power/analog content for each Partner
  • Internal sales support (project tracking, connecting end customer AM & DBM for major TIDN projects, etc.)
  • Working in conjunction with the WW program to approve/validate online DH applicants
  • Monitor ratings/reviews with WW TIDN & flag negative DH reviews
  • Monitor new entries for products/services to ensure that approvals from the BU are completed in a timely manner, with complete documentation
  • Maintain status level listing (Platinum and Premium partners) and administer the corresponding program benefits (Technical support, exchange of confidential strategic information, discounts and samples)
  • Promote the solutions of the partner network to internal sales & BU's
  • Work with the WW program to select award nominees, as well communicate and manage the process
  • Manage communications to the 3rd party partners and distribution (TI updates, newsletter, etc.)
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  • Business Development Manager for the TI Design Network that I was going to take permanently a year after.
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  • Contribute to a strategic upstream marketing study
  • Run an pilot show case at Carros Factory
  • Participate to other marketing investigations of a service-oriented IoT project for the maintenance of industrial production equipment
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  • Made a Marketing of Innovaton study for a new technological project using the MS MTI Master tools that I learnt.
  • It consisted in understanding what was the products they wanted to launch, what was their experience, the competitors, the market size, the complexity of the technology, the feasibility...
    Our team of 3 consulting students prospected potential customers for few months and interviewed them in order to understand their needs in their daily activity and what would be their interest for them in this soon-to-come product.
    We wrote a report that we presented to the school and the company. This report gave a status of the product, the results of our investigations/interviews and our recommendations in terms of technology choices, strategy and market focus.
    This student project was led in parallel with EMLyon studies and with their support.
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  • I implemented Management of Innovation using the MS MTI master tools that I learnt.
    It consisted in understanding how the company worked, what were the products, services and solutions provided, interviewing the key employees and figuring out what were their daily activities.
    That allowed our team of 3 consulting students to write a report that we presented to the school and the company. This report gave a status of the company, the results of our investigations and our recommendations.
    This student project was led in parallel with EMLyon studies and with their support.
  • During my final engineer internship, I took part in the design of a full custom-designed ASIC chip.
    This project was dedicated to cooperate with other companies in a home automation project in which Cascoda provides the low-power radio chip.
    The objectives were to design microprocessor peripherals in synthesisable RTL code and test them rigorously by using self-checking testbenches with independently developed stimulus.
    Once these hardware coding objectives completed, I had to implement them into the whole system and then test them thoroughly by software.
    Finally, the synthesis allowed me to verify the functionality, size (number of gates deduced from an 180nm cell library) and timing (16MHz) criteria from the design specifications. It made me sure the modules developed would be tiny enough to fit into the final device without any problem.
  • At first, I developped VHDL modules specifically designed for an 8051 chip such as a sleep timer, a watchdog timer and a MAC timer.
  • Then, I implemented another serial transmission protocol to the chip, which happened to be an SPI interface.
  • Meanwhile, I wrote the drivers for the modules and a precise technical documentation explaining how to use all the modules and how to use the tests I developed.
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  • Took par in an electromagnetic transducer project for the railway industry.
  • Designed and delivered a prototype to be validated by the clients.
  • Managed the project stocks and made the first working prototype.
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  • In charge of the hotel reception
  • In charge of the breakfast
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  • Accounting:
    • I helped the employees of the accounting department in the first part of my summer job. I stood in for people gone in holidays. The job consisted mainly in verifying invoices receipts and making pay the clients who didn't.
      Then I had to sort, store, separate, photocopy and make round trips between services to report problems.
  • Telephone Operator: In the second part of my summer job, I stood in for a telephone operator who had personal problems. I was actually the operator of a team of jurists, dealing with HSBC ​​litigations. My main activities were to manage appointments, take into account the jurists ​​schedules and transfer calls depending on their availability.
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  • Work placement in a production chain of tea. I packaged tea from barrels to boxes of tea, ready to be carried in trucks. These cardboard boxes contained themselves tea bags.
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Trainee baker

La boulangerie
June 2005
Internship
New Orleans
United States - Louisiana
  • Helped making pastries, cakes and lunch bags for 3 bakeries scattered throughout New Orleans
  • Delivered pastries to major hotels
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Specialized Master Management of Technology and Innovation

EMLYON Business School

September 2011 to December 2012
MS Management of Technology and Innovation aims to:
  • Take into account innovation in the corporate strategy
  • Usage of specific tools dedicated to marketing and innovation management
  • Training in management of innovation projects

The Specialized Master gives:
  • 610 hours of training in 12 months
  • A main course of general management
  • A specialized approach
  • A 6 to 9 months internship
  • Writing a professional thesis

I finished as the valedictorian
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Engineer in the Technology, Information and Communication fields

ESIEE Engineering

September 2006 to July 2011
  • My 2 first years of study were composed of basic courses (Mathematics, Physics, Electronics and Computer Sciences) and technical projects. Furthermore, I had lessons of English, Spanish, Communication and Management.
  • The 3 last years were composed of a general education course during 3 semesters, followed by 2 semesters of professional training as an "Architect and Integration of Electronic Systems ". The, the whole course ended with a sixth semester internship that I realized in Cascoda Ltd.
  • I obtained my diploma with honors the 2nd of December 2011.
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Electronics and Computer Science

University of Southampton

September 2010 to June 2011
Second year of the Erasmus Exchange program with ESIEE Engineering.
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Ingenieria en Automática y Electrónica Industrial

ICAI - Universidad Pontificia Comillas

September 2009 to June 2010
First year of the Erasmus exchange program with ESIEE Engineering
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Baccalauréat (High School diploma / A grade)

Lycée Le Corbusier

June 2006
With honours
Average grade 14,97/20
Spéciality: Physics & Chemistry
Option: Biology
  • MBTI (test of Myers Briggs): INTP (close to ENTP)
  • French: Mother tongue
  • English: Proficient (Toeic:945)
  • Spanish: Proficient (I spent 1 year in Madrid in an exchange program)
  • German (TELC B2 Stufe with 264/300 pts)
  • Efficient in Labview and Altium Designer
  • Microelectronics is my speciality:
    MEMS, SoC Design Techniques, ASIC, microprocessor design, low power design, IC design
  • Digital Electronics: Electronic system design thanks to the VHDL or System Verilog languages. I usually used ModelSim (Mentor Graphics) but I could also use ISE (Xilinx) or Quartus II (Altera).
  • Good skills in C and Java languages.
  • Matlab and Simulink (especially in the signal processing)
  • I programmed a web application with C#/.NET, SQL in Southampton
  • Daily and advanced use of Microsoft Office softwares: Word, Powerpoint, Excel but also MS Project a,d Frontpage. I sometimes use Prezi for some presentations.
  • Basic knowledge of Javascript and PHP.
  • Followed classes of:
    Real time computer systems, Signal processing, power electronics, automation, analog electronics (mixed signal electronics), robotic systems...
  • Business Development:
    Negociation skills, analysing and building business plans, case studies, leading market studies
  • Marketing:
    Strategic marketing, Entrepreneurial Marketing, Upstream marketing, web marketing, marketing services
  • Innovation Management, creativity and Change Management
  • jIndustrial Proprerty, technological watch processes and business law basic skills
  • Financing innovaiton (with some accountability)
  • Project Management
  • Personal and professional development
  • Entrepreneurship and intrapreneurship.
    Startup launching
  • R&D Management
  • Eco-conception
  • Driving license since 2006
  • Sailing license since 2005
  • Motorcycle license since 2008
  • I was a member of the BDE ESIEE Engineering for 2 years. The first year, I was in charge of the External Communications (2008). The second year, I was in charge of the Events (2009). I particularly organized 2 Telethon events in the school. Each of them raised over € 3,000 and became a great success for the commitment of students and staff in ESIEE.
  • I am constantly getting informed about technological, political, economics, social and environmental news. Thanks to this digital curation, I used to feed a blog I designed: www.innovations-futures.fr/blog
    My curiosity makes me love watching documentaries about everything that interests me: history, nature, science, travel and more.
  • I am committed to the environmental protection because I'm really concerned about the climate change and the biodiversity disappearance.
  • I'm vegetarian since 10 years and get involved in the vegetarian community everywhere i go.
  • I lived and worked in: France, Spain, England, Germany and the USA.
  • I volunteered in the Amazon rainforest of Ecuador.
    I helped the Shuar community to develop sustainably in their ancestral reserve. The mission lasted two weeks in September 2010.
    I took part in the construction of a school and in the preservation of forest plots where they cultivate fruits and vegetables (maintaining trails and fields- clearing them of undesirable plants with a machete).
    http://www.ecovolunteerup.org/info.asp?id=40&lng=en
  • For 1 month i volunteered in Kenya in the Samburu county in a project from Sadhana forest, helping to reforest the area with fruit trees. The experience and wisdom of the manager was a great learning opportunity for me, and to understand how to get accepted and well implanted in the local community to drive positive long term change in this very poor and challenging region.
  • I traveled in the Maya area from Yucatan in Mexico, through Guatemala and Belize.
  • I have been able to travel 3 weeks in these countries for linguistic experiences: Ireland, Canada and Malta.
  • I have been a trainee baker for one month in June 2005 in New Orleans.
  • I traveled in holidays mostly in Europe, North America, South and North Africa. Among the countries I visited: Jordan, Kenya, Belgium, Netherlands, Norway, Denmark, Italy, Greece, Croatia, Hongria, Czech Republic, Turkey, Tunisia, Portugal, Canada, Ireland, Malta, the United States (10 states), Mexico, Guatemala, Belize and Ecuador.
  • I traveled 1 month alone backpacking in India and discovering the south of this very culturally rich country, improving every single day.
  • Triathlon: 5 half iron-man (best in 5hrs) and an ironman (11h20min) in the USA.
  • Ultra-Trail: Matterhorn Tour solo in 4 days, Tour of Mont Blanc in 6 days, Grand Canyon rim-to-rim-to-rim in 19 hours,
    100 km of Chimgauer 2 times and 100 km of Zugspitzlauf
    Trail des Passerelles de Monteynard in 12 hours (67.7km)
    GR20: half in 4 days
    Alta via 1 in Dolomites: Half in 3 days.
  • Marathons in Paris, Madrid, Orlando and 2 in Munich (best time: 2hours 51 min), and many other half- Marathon in other places with normal or five-fingers shoes.
  • Football: played in the academic championship for 3 years in the ESIEE team.
    Is playing in TI soccer team in inter-company tournaments
  • Volleyball: played in the academic championship for a year during high school
  • Rugby: played in the academic championship for a year during my exchange program in Madrid
  • Rock climbing: 2 years in a bouldering room at Villennes sur seine (close to Paris), one year in England and one year in Lyon.
    I got my level 2 of Mountaineering skills by participating in a week of high Altitude Rock climbing training.
    Various Via Ferrata and rock climbing trips with friends.
  • Roller skating: Slalom. I've been an active member of a club in Royan called Aroc Rider
    Nombreuses rando de 20 km dans Paris et Munich
    Participating to the 24h of Le Mans in in-line skates (team of 8 people, 119th /540)
  • Sailing: Catamaran and sailboat over 40 feet long. Each year during the holidays, I travel one week in a boat with my family, mainly in the Mediterranean sea (Sardinia, Greece, Turkey, Croatia, etc.).
  • Judo: I practiced 7 years.but I stopped at 14. I participated in some ompetitions.
  • I got my Level 1 of Scuba Diving in Marseille in 2012 after a week of training.
  • Dancing:
    Break dance: 1 year followed by a show in a theater
    Rock'n Roll: 1 year
    Salsa: 1 year