Throughout my experiences, there are have been two primary threads: stimulating creativity and moving from ideas to projects.
My passion for the visual Arts led me to explore New York's vibrating scene, while working for the Alliance Française. There, I faced the challenging task of communicating on a highly competitive cultural market.
I believe communicating gives a stimulating goal to creation, and I wanted to experience that in an advertisement agency. While working at Fred&Farid, I learned how to develop ideas into concepts and projects.
Above all, I sensed how deeply digital innovations are changing the way we communicate and see the world. I want to be an active player in this exciting development.
Managed the production of marketing materials with in-house and freelance designers
Ran a market analysis for the cinema box office
Supervised the promotion and cross communication around FIAF's cultural events (Crossing the Line Festival, series of conferences, theater plays)
Company Description
French Institute ; Alliance Française is a not-for-profit organization based in New York City. FIAF's mission is to create and offer New Yorkers innovative programs in education and the arts that explore the evolving diversity and richness of French cultures.
