Your browser is outdated!

To ensure you have the best experience and security possible, update your browser. Update now

×

Tom Guerrier

Major in Digital business - HEC Paris

Digital
Communication
Art
Brand
Strategy
Tom Guerrier
31 years old
Driving License
Paris (75014) France
Professional Status
Available soon
Available
About Me
Throughout my experiences, there are have been two primary threads: stimulating creativity and moving from ideas to projects.

My passion for the visual Arts led me to explore New York's vibrating scene, while working for the Alliance Française. There, I faced the challenging task of communicating on a highly competitive cultural market.

I believe communicating gives a stimulating goal to creation, and I wanted to experience that in an advertisement agency. While working at Fred&Farid, I learned how to develop ideas into concepts and projects.
Above all, I sensed how deeply digital innovations are changing the way we communicate and see the world. I want to be an active player in this exciting development.
  • Accounts: Caprice des Dieux, Lesieur, Euronews
  • Analyzed the competition in terms of strategy and communication
  • Took part in the preparation of Pitches for several brands
  • Participated in the creation of campaigns: creative briefs, client briefs, media, socialmedia and press relations orchestration
  • Co-organized the Caprice des Dieux 2016 campaign #LaMinuteCaprice (video/digital) and analyzed the results of the campaign
Company website
  • Managed the production of marketing materials with in-house and freelance designers
  • Ran a market analysis for the cinema box office
  • Supervised the promotion and cross communication around FIAF's cultural events (Crossing the Line Festival, series of conferences, theater plays)
Company Description
French Institute ; Alliance Française is a not-for-profit organization based in New York City. FIAF's mission is to create and offer New Yorkers innovative programs in education and the arts that explore the evolving diversity and richness of French cultures.
Company website
  • Created staffing and cost reports, presented them to head of department
  • Ran a comparison between yearly budgets and real costs and analyzed the discrepancies
  • Coordinated the Purchase Orders cleaning with American partners