I am a senior Digital Business Executive who has transformed the culture and performance of teams across both sales, service, operations and strategy. Digital leaders need to champion a culture of agility and have a passion for turning customers into advocates, this is something I have proven by transforming the NAB Digital team along with the many Technology teams I have lead. I have a track record for building teams and capabilities that organisations need to remain competitive in the digital world. I am energised by value adding change and get a buzz out of turning smart creativity into value
On the eve of Adobe’s Digital Marketing Symposium–where he’ll be speaking–Copeland discussed with CMO.com APAC how the new generation of digital roles within a rising number of organisations is changing how marketing and IT teams work together.
