Todd Copeland
Digital Business Executive
Business Executive
Digital Leader
Digital Stratgey
Technology Leader
Financial Services
Melbourne (3184) Australia (Victoria)
Professional Status
Employed
Available
About Me
I am a senior Digital Business Executive who has transformed the culture and performance of teams across both sales, service, operations and strategy. Digital leaders need to champion a culture of agility and have a passion for turning customers into advocates, this is something I have proven by transforming the NAB Digital team along with the many Technology teams I have lead. I have a track record for building teams and capabilities that organisations need to remain competitive in the digital world. I am energised by value adding change and get a buzz out of turning smart creativity into value
NAB's digital chief, Todd Copeland, shares the operational and cultural changes being made to enable customer-focused digital transformation at the Australian bank
Creation date
05 Aug 2015
Australian nancial institution reworks its digital strategy to improve sales and experiences with Adobe Experience Manager.
Creation date
01 Mar 2014
TODD Copeland has declared a war on acronyms.
And garbled banking industry jargon.
While National Australia Bank has spent billions of dollars on technology, the executive charged with rolling out the group’s new-look website believes the key to its success is whether it can talk to customers the same way they chat with family and friends.
And garbled banking industry jargon.
While National Australia Bank has spent billions of dollars on technology, the executive charged with rolling out the group’s new-look website believes the key to its success is whether it can talk to customers the same way they chat with family and friends.
Creation date
20 Nov 2015
On the eve of Adobe’s Digital Marketing Symposium–where he’ll be speaking–Copeland discussed with CMO.com APAC how the new generation of digital roles within a rising number of organisations is changing how marketing and IT teams work together.
Creation date
15 Mar 2015
NAB’s digital marketing boss has admitted it has been “really hard” driving the cultural shift towards a more agile setup which has seen the bank move to an attitude of “less Powerpoints and more prototypes”.
Creation date
12 Mar 2015
NATIONAL Australia Bank is attributing savings of almost $6 million in infrastructure and licensing costs over five years, and big increases in applications for loans and credit cards, to its move to a more agile digital publishing and marketing platform.
Creation date
22 Jul 2014
