Having lived in the United States, Taiwan, Germany, Spain, and China, I feel confident working in multicultural environments and have an open-minded approach to problem solving . I am highly self-motivated and flexible, and am currently searching for opportunities in marketing and sales upon graduation.
Proposed and led a brand image & identity alignment project by redesigning products' content pages, including images, description, and layouts.
Emphasized brand portfolio by restructuring the company's web presence.
Conducted competitor analysis with the focus on the two largest marketplaces Alibaba and JD.
Company Description
Johnson Health Tech (JHT) is currently the largest fitness equipment manufacturer in Asia, the 3rd largest worldwide. It was established in Taiwan, 1975, and originally functioned as an ODM for North America market. Now, it serves both home-use and commercial markets, globally, through its various brands, and under its mother-brand, Johnson.
