Having lived in the United States, Taiwan, Germany, Spain, and China, I feel confident working in multicultural environments and have an open-minded approach to problem solving . I am highly self-motivated and flexible, and am currently searching for opportunities in marketing and sales upon graduation.
Proposed and led a brand image & identity alignment project by redesigning products' content pages, including images, description, and layouts.
Emphasized brand portfolio by restructuring the company's web presence.
Conducted competitor analysis with the focus on the two largest marketplaces Alibaba and JD.
Company Description
Johnson Health Tech (JHT) is currently the largest fitness equipment manufacturer in Asia, the 3rd largest worldwide. It was established in Taiwan, 1975, and originally functioned as an ODM for North America market. Now, it serves both home-use and commercial markets, globally, through its various brands, and under its mother-brand, Johnson.
Conducted 200+ in-depth interviews for market research and product analysis.
Delivered presentations at seminars and Offices of Student Affairs across 100+ high schools nationwide.
Directed the annual start-ups' recruitment event at National Taiwan University. Arranged shift schedule, and prepared the whole team for spot interviews and product demonstrations.
Company Description
Jibao System is an online education tool, being the best teacher's assistant 24/7. Providing latest trends and ideas, teachers can easily drag and drop to create eye-catching slides through online editing, and even adapt content with students' input in class.
Collaborated with sponsors Advantech, Camp Mobile, IBM, Haier, and Yahoo as contact person to hold the 12th annual case competition, attracting 2500+ applicants.
Attracted 84 participating companies and 3100+ applicants through 4 arranged on-campus info sessions and 2 nationwide career fairs for Google Ignite, Taiwan.
Company Description
ATCC is a non-profit, nation-wide annual case competition that is sponsored by ATONA Inc..The purpose of this competition is to create opportunities for corporations and students to better understand each other, thus creating a greater value later on, when students set foot in the corporate world.
