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Tim vd Kroon

Tim vd Kroon

Digital Advertising Manager

45 years old
Driving License
Hoofddorp
Employed Available
Curious and all-round "online advertising" professional that keeps evolving. This fast paced sector interests me because it combines conceptual thinking, communication/marketing techniques, technology, performance measurability and specific audience and data driven targeting. I truly believe in the importance of knowledge in order to increase performance. Always a challange keeping myself up-to-date, delving deeper in the subject matter by reading blogs and following tutorials. Monetizing traffic, optimizing campaigns and advising on creatives and campaign performance perfectly fit my creativity, analytical approach and account management skills.
Resume created on DoYouBuzz
  • Set-up, management, trafficking, troubleshooting and optimization of online campaigns: display, native, video, social. Premium and programmatic/RTB.
Detailed Description
  • Campaign set up: pre-launch review, asset retrieval, order and creative implementation, QA testing, post launch verification, testing, reporting.
  • Systems management: ad servers, SSPs, mobile and video platforms, CRM, DMP. DFP, Improve digital, AdExchange, Mocean, Pubmatic, Ooyala, Krux.
  • Inventory management: premium, programmatic, private marketplaces, IDs, open auction.
  • Troubleshooting: creative execution, ad tags and pixels implementation, system/technical issues, reporting discrepancies.
  • Reporting and analytics (premium, programmatic, house).
  • Improvement workflow processes (LEAN projects).
  • Technology strategy: ad system evaluation and selection (new products and propositions).
  • Ad product testing: display, native, mobile, video, data and parameter targeting, retargeting, audiences and content channels.
  • Management relationships with vendors and third parties such as DFP, AdForm, Sizmek, Adssets.
  • Portfolio titels: Nu.nl, Veronica, SBS network, Autoweek, Libelle, Margriet, LindaTV and Linda magazine, etc...
Company Description
Leading media group in the Nordic countries with operations in over 10 European countries.
Company website