Curious and all-round "online advertising" professional that keeps evolving. This fast paced sector interests me because it combines conceptual thinking, communication/marketing techniques, technology, performance measurability and specific audience and data driven targeting. I truly believe in the importance of knowledge in order to increase performance. Always a challange keeping myself up-to-date, delving deeper in the subject matter by reading blogs and following tutorials. Monetizing traffic, optimizing campaigns and advising on creatives and campaign performance perfectly fit my creativity, analytical approach and account management skills.
Display & Video Consulting Display & Video Campaign Management.
Working in the Sales team, collectively responsible for programmatic revenue. Responsible for setting up programmatic buy strategies for a diverse set of clients.
Key Responsibilities • Relevant & proven experience in display and video advertising, with a deep knowledge of the digital advertising ecosystem, including DSPs, DMPs, and ad exchanges • Strong analytical skills and ability to provide insights and recommendations based on data • Excellent communication and collaboration skills, including experience presenting plans to senior clients and internal teams • Proactively selling programmatic campaigns to clients. Actively utilizing the Hearst DMP for consultative selling and sharing audience insights. • Advise account management, direct clients and agencies on display & video campaign opportunities • Act as point of contact and advisor to media & creative agencies • Monitor and optimize direct and progamtic display & video campaigns • Proactively monitor programmatic deals and maximize fill rate • Act as first point of contact for the internal finance department regarding online orders • Looking for the latest developments and opportunities that add value for the customer • Devise strategies and turn them into best in class tactics • Translate the results into insights, advice and new plans that you can present clearly at every level.
