Curious and all-round "online advertising" professional that keeps evolving. This fast paced sector interests me because it combines conceptual thinking, communication/marketing techniques, technology, performance measurability and specific audience and data driven targeting. I truly believe in the importance of knowledge in order to increase performance. Always a challange keeping myself up-to-date, delving deeper in the subject matter by reading blogs and following tutorials. Monetizing traffic, optimizing campaigns and advising on creatives and campaign performance perfectly fit my creativity, analytical approach and account management skills.
As Campaign Operations Teamlead I'm responsible for the qualitative and professional campaign management and trafficking of digital campaigns within a team of 19.
What I do:
Lead, develop and implement Ad Operations processes, systems and best practices
Build, manage, train and develop the Ad Operations team with a strong focus on motivating and retaining talent
Ensure flawless execution of trafficking, delivery, reporting, billing, and overall campaign management
Collaborate with Account Management and Sales teams to ensure superior customer service
Work closely with the ad product and engineering teams to define advertising products from the ground up and to provide feedback on campaigns and our ad platform
Serve as the primary point of escalation for troubleshooting and resolving campaign delivery issues and requests related to advertising tracking, tagging, attribution, ad serving, data and reporting
Manage all Ad Operations vendor relationships - this includes communicating platform capabilities and limitations to internal stakeholders, assessing our current vendor relationships and more.
What we do at DPG Media:
Experts for all display and branded content.
Surprise all advertisers with our service.
Always go for the best result for our advertiser.
Communicate clearly, professionally and with respect to internal and external contacts.
Proactive and take responsibility to solve problems for sales and advertisers.
Flexible and help each other when there are busy moments or problems that can affect campaigns.
Think how we can do it better (ourselves), better processes, better products, better service.
Take the commercial interest of DPG Media into consideration.
