Curious and all-round "online advertising" professional that keeps evolving. This fast paced sector interests me because it combines conceptual thinking, communication/marketing techniques, technology, performance measurability and specific audience and data driven targeting. I truly believe in the importance of knowledge in order to increase performance. Always a challange keeping myself up-to-date, delving deeper in the subject matter by reading blogs and following tutorials. Monetizing traffic, optimizing campaigns and advising on creatives and campaign performance perfectly fit my creativity, analytical approach and account management skills.
Digital Advertising Manager at Hearst Netherlands
Hearst Netherlands
Since September 2022
- Display & Video Consulting Display & Video Campaign Management.
Working in the Sales team, collectively responsible for programmatic revenue. Responsible for setting up programmatic buy strategies for a diverse set of clients.
Key Responsibilities
• Relevant & proven experience in display and video advertising, with a deep knowledge of the digital advertising ecosystem, including DSPs, DMPs, and ad exchanges
• Strong analytical skills and ability to provide insights and recommendations based on data
• Excellent communication and collaboration skills, including experience presenting plans to senior clients and internal teams
• Proactively selling programmatic campaigns to clients. Actively utilizing the Hearst DMP for consultative selling and sharing audience insights.
• Advise account management, direct clients and agencies on display & video campaign opportunities
• Act as point of contact and advisor to media & creative agencies
• Monitor and optimize direct and progamtic display & video campaigns
• Proactively monitor programmatic deals and maximize fill rate
• Act as first point of contact for the internal finance department regarding online orders
• Looking for the latest developments and opportunities that add value for the customer
• Devise strategies and turn them into best in class tactics
• Translate the results into insights, advice and new plans that you can present clearly at every level.
Campaign Operations Teamlead
DPG Media
Since September 2020
- As Campaign Operations Teamlead I'm responsible for the qualitative and professional campaign management and trafficking of digital campaigns within a team of 19.
What I do:
- Lead, develop and implement Ad Operations processes, systems and best practices
- Build, manage, train and develop the Ad Operations team with a strong focus on motivating and retaining talent
- Ensure flawless execution of trafficking, delivery, reporting, billing, and overall campaign management
- Collaborate with Account Management and Sales teams to ensure superior customer service
- Work closely with the ad product and engineering teams to define advertising products from the ground up and to provide feedback on campaigns and our ad platform
- Serve as the primary point of escalation for troubleshooting and resolving campaign delivery issues and requests related to advertising tracking, tagging, attribution, ad serving, data and reporting
- Manage all Ad Operations vendor relationships - this includes communicating platform capabilities and limitations to internal stakeholders, assessing our current vendor relationships and more.
- Lead, develop and implement Ad Operations processes, systems and best practices
- What we do at DPG Media:
- Experts for all display and branded content.
- Surprise all advertisers with our service.
- Always go for the best result for our advertiser.
- Communicate clearly, professionally and with respect to internal and external contacts.
- Proactive and take responsibility to solve problems for sales and advertisers.
- Flexible and help each other when there are busy moments or problems that can affect campaigns.
- Think how we can do it better (ourselves), better processes, better products, better service.
- Take the commercial interest of DPG Media into consideration.
- Experts for all display and branded content.
Ad Operations Teamlead
Sanoma
November 2019
to September 2020
- As Ad Operations Teamlead I'm responsible for the qualitative and professional campaign management and trafficking of digital campaigns. We are a team of 6
Working close with the Head of Digital services and other major stakeholders, I consider myself the expert for all post-sales efforts.
The main focus is on develop and own the ad operations function in a fast-moving, highly collaborative environment. Where the team can thrive in well performing but relaxed working atmosphere and delivering superior execution and excellent customer service.
Senior Online Campagne Manager
Sanoma
August 2018
to November 2019
- Point of Contact and responsible for functional management of team Ad Operations
Ad Ops / Online Campaign Manager
Sanoma
Since October 2015
Full-time
Hoofddorp
Netherlands
- Set-up, management, trafficking, troubleshooting and optimization of online campaigns: display, native, video, social. Premium and programmatic/RTB.
Online Inventory & Campaign Manager
Sanoma
March 2014
to September 2015
Full-time
Hoofddorp
Netherlands
- Within the department AdOperation I am the contact person for internal sales and marketing departments for premium online campaigns. I am responsible for the processing, advising, reporting and optimization of commercial and internal campaigns.
Employee Advertising Care/Traffic
Sanoma Media
August 2006
to February 2014
- Responsible for the processing of multimedia advertising options, orders and invoices in accordance with the previously established guidelines and procedures so that the ordering process runs effectively and efficiently and commercial on opportunities for cross- and upselling and internal and external customers are satisfied with the service offered.
Sales Specialist Albert Heijn
Albert Heijn
April 1996
to July 2006
- Skilled in the art of the products and activities of the department. Expertly advising customers and keep the skills of colleagues at a high level. And over the years I had a role as a trainer, coach and inspirer and have led a department of about 20 people.
Media en Informatiemanagement creates allround media professionals of tomorrow. You learn everything about production, editing and marketing of cross-media solutions and communication
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Flexible and adaptable to new environments, situations, processes and people
Expert
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Curious and eager for learning
Expert
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Extrovert, social, team-player, open personality
Expert
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Assertive and not afraid to speak my mind
Expert
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Specialism Video Advertising
Expert
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Specialism Programmatic/Deal ID
Expert
-
Google Analytics
Expert
-
Google ad manager
Expert
-
Xandr
Expert
-
Pubmatic SSP
Expert
-
Ooyala and Ooyala SSP
Expert
-
FreeWheel Video
Expert
-
Krux DMP
Expert
-
AppNexus
Expert
-
Improve Digital
Expert
-
Yieldex
Intermediate
-
SAP CRM
Expert
-
Qlikview
Intermediate
-
Sticky Ads
Intermediate
-
Advendio
Advanced
-
Adhese
Intermediate
-
mOcean Mobile
Expert
-
Canva
Good
-
Adobe Creative Studio
Intermediate
-
Starred (enquete)
Good
