Thierry Driver
Experienced Marketing Manager. Project Management - Strategy - Lead Gen - Data Analysis
40 years old
Driving License
London (CR0 1HQ) United Kingdom
Professional Status
Unemployed
Open to opportunities
About Me
Results-driven Marketing Manager with a thorough understanding of marketing management, social media, event planning, customer engagement, and community building strategies. Always on task with an ability to identify key marketing strategies and implement account direction positively. An excellent communicator and leader with an emphasis on creating an environment of forward thinking ideas driven by business needs, sales targets and innovative marketing solutions.
Some key achievements include:
• Built a strategic program from scratch in EMEA and increased product activation by 970% (Tableau: 2014-19)
• Boosted lead generation by 1329% predominantly through integrated marketing campaigns (Tableau: 2014-19)
• Increased the conversion rate for a Master in Management program by 43% primarily through targeted events (HEC Paris: 2013-14)
"Every campaign he does is incredibly successful and always very well executed. I found his drive inspiring. Thierry is a joy to work with, always happy and despite his schedule maintains an incredible energy and commitment." – Elissa Fink, former Tableau Chief Marketing Officer (CMO)
Some key achievements include:
• Built a strategic program from scratch in EMEA and increased product activation by 970% (Tableau: 2014-19)
• Boosted lead generation by 1329% predominantly through integrated marketing campaigns (Tableau: 2014-19)
• Increased the conversion rate for a Master in Management program by 43% primarily through targeted events (HEC Paris: 2013-14)
"Every campaign he does is incredibly successful and always very well executed. I found his drive inspiring. Thierry is a joy to work with, always happy and despite his schedule maintains an incredible energy and commitment." – Elissa Fink, former Tableau Chief Marketing Officer (CMO)
Marketing Manager
Tableau
January 2017
to September 2019
- Worked closely with Regional Marketing Managers across Tableau key EMEA markets to build a strategic marketing plan to raise brand awareness in the region
- Created various digital campaigns including webinars, blog posts, social media posts, landing pages and case studies to generate net new leads and increase customer engagement
- Worked closely with Sales and Marketing leadership team to set up a strategic partnership with UK’s largest online learning provider and orchestrated the launch of data literacy courses
- Fully managed 11 University Roadshows, including planning, logistics coordination and content management and delivery, helping to boost lead generation and drive revenue
- Built and nurtured strong relationships with various internal stakeholders, including Sales leaders and Product Consultants as well as Tableau Partners and customers to drive and scale marketing initiatives
- Recruited and managed a team of 2 people to continue the growth of the strategic program
- Used Tableau Desktop to build dashboards and analysed campaign data to track key program metrics and KPIs
Detailed Description
- Promoted twice in first two years in the company for exceeding goals and for demonstrating leadership skills
- Increased product activation by 970% and boosted lead generation by 1329%
- Created top-flight digital content leading to significant increase in product adoption and renewals
- Managed the delivery of a series of digital bite sized learning modules which significantly raised data literacy levels amongst knowledge workers
- Contributed to US$ 8m in revenue in the Higher Education industry across Tableau four key EMEA markets primarily through Account-Based Marketing
Company Description
B2B SaaS company providing analytics software that helps people to see and understand their data