Thierry Driver
Experienced Marketing Manager. Project Management - Strategy - Lead Gen - Data Analysis
40 years old
Driving License
London (CR0 1HQ) United Kingdom
Professional Status
Unemployed
Open to opportunities
About Me
Results-driven Marketing Manager with a thorough understanding of marketing management, social media, event planning, customer engagement, and community building strategies. Always on task with an ability to identify key marketing strategies and implement account direction positively. An excellent communicator and leader with an emphasis on creating an environment of forward thinking ideas driven by business needs, sales targets and innovative marketing solutions.
Some key achievements include:
• Built a strategic program from scratch in EMEA and increased product activation by 970% (Tableau: 2014-19)
• Boosted lead generation by 1329% predominantly through integrated marketing campaigns (Tableau: 2014-19)
• Increased the conversion rate for a Master in Management program by 43% primarily through targeted events (HEC Paris: 2013-14)
"Every campaign he does is incredibly successful and always very well executed. I found his drive inspiring. Thierry is a joy to work with, always happy and despite his schedule maintains an incredible energy and commitment." – Elissa Fink, former Tableau Chief Marketing Officer (CMO)
Some key achievements include:
• Built a strategic program from scratch in EMEA and increased product activation by 970% (Tableau: 2014-19)
• Boosted lead generation by 1329% predominantly through integrated marketing campaigns (Tableau: 2014-19)
• Increased the conversion rate for a Master in Management program by 43% primarily through targeted events (HEC Paris: 2013-14)
"Every campaign he does is incredibly successful and always very well executed. I found his drive inspiring. Thierry is a joy to work with, always happy and despite his schedule maintains an incredible energy and commitment." – Elissa Fink, former Tableau Chief Marketing Officer (CMO)
Marketing and Communications Manager
SKEMA Business School
May 2014
to November 2014
Full-time
Paris
France
- Drove a digital campaign including the creation of case studies, blog posts and a series of Q&A webinars, leading to increase in lead generation and conversation rate
- Recruited, led and performance managed 35 volunteers to raise brand awareness and to ensure achievement of revenue targets
- Managed all the national, industry-specific events including tradeshows, Open Days, student fairs, in-person targeted events and webinars
- Improved collaboration between team members on multiple campuses which helped increase efficiency and boost team morale
Detailed Description
- Exceeded KPIs by 25% for 3 key postgraduate programs
- Drove a 45% YoY increase in lead generation and 75% YoY increase in web traffic
Company Description
A leading European Business School providing undergraduate and postgraduate programmes