Thierry Driver
Experienced Marketing Manager. Project Management - Strategy - Lead Gen - Data Analysis
40 years old
Driving License
London (CR0 1HQ) United Kingdom
Professional Status
Unemployed
Open to opportunities
About Me
Results-driven Marketing Manager with a thorough understanding of marketing management, social media, event planning, customer engagement, and community building strategies. Always on task with an ability to identify key marketing strategies and implement account direction positively. An excellent communicator and leader with an emphasis on creating an environment of forward thinking ideas driven by business needs, sales targets and innovative marketing solutions.
Some key achievements include:
• Built a strategic program from scratch in EMEA and increased product activation by 970% (Tableau: 2014-19)
• Boosted lead generation by 1329% predominantly through integrated marketing campaigns (Tableau: 2014-19)
• Increased the conversion rate for a Master in Management program by 43% primarily through targeted events (HEC Paris: 2013-14)
"Every campaign he does is incredibly successful and always very well executed. I found his drive inspiring. Thierry is a joy to work with, always happy and despite his schedule maintains an incredible energy and commitment." – Elissa Fink, former Tableau Chief Marketing Officer (CMO)
Some key achievements include:
• Built a strategic program from scratch in EMEA and increased product activation by 970% (Tableau: 2014-19)
• Boosted lead generation by 1329% predominantly through integrated marketing campaigns (Tableau: 2014-19)
• Increased the conversion rate for a Master in Management program by 43% primarily through targeted events (HEC Paris: 2013-14)
"Every campaign he does is incredibly successful and always very well executed. I found his drive inspiring. Thierry is a joy to work with, always happy and despite his schedule maintains an incredible energy and commitment." – Elissa Fink, former Tableau Chief Marketing Officer (CMO)
Marketing Manager
Tableau
January 2017
to September 2019
- Worked closely with Regional Marketing Managers across Tableau key EMEA markets to build a strategic marketing plan to raise brand awareness in the region
- Created various digital campaigns including webinars, blog posts, social media posts, landing pages and case studies to generate net new leads and increase customer engagement
- Worked closely with Sales and Marketing leadership team to set up a strategic partnership with UK’s largest online learning provider and orchestrated the launch of data literacy courses
- Fully managed 11 University Roadshows, including planning, logistics coordination and content management and delivery, helping to boost lead generation and drive revenue
- Built and nurtured strong relationships with various internal stakeholders, including Sales leaders and Product Consultants as well as Tableau Partners and customers to drive and scale marketing initiatives
- Recruited and managed a team of 2 people to continue the growth of the strategic program
- Used Tableau Desktop to build dashboards and analysed campaign data to track key program metrics and KPIs
Detailed Description
- Promoted twice in first two years in the company for exceeding goals and for demonstrating leadership skills
- Increased product activation by 970% and boosted lead generation by 1329%
- Created top-flight digital content leading to significant increase in product adoption and renewals
- Managed the delivery of a series of digital bite sized learning modules which significantly raised data literacy levels amongst knowledge workers
- Contributed to US$ 8m in revenue in the Higher Education industry across Tableau four key EMEA markets primarily through Account-Based Marketing
Company Description
B2B SaaS company providing analytics software that helps people to see and understand their data
Marketing and Communications Manager
SKEMA Business School
May 2014
to November 2014
Full-time
Paris
France
- Drove a digital campaign including the creation of case studies, blog posts and a series of Q&A webinars, leading to increase in lead generation and conversation rate
- Recruited, led and performance managed 35 volunteers to raise brand awareness and to ensure achievement of revenue targets
- Managed all the national, industry-specific events including tradeshows, Open Days, student fairs, in-person targeted events and webinars
- Improved collaboration between team members on multiple campuses which helped increase efficiency and boost team morale
Detailed Description
- Exceeded KPIs by 25% for 3 key postgraduate programs
- Drove a 45% YoY increase in lead generation and 75% YoY increase in web traffic
Company Description
A leading European Business School providing undergraduate and postgraduate programmes
Marketing and Communications Manager
HEC Paris
September 2013
to March 2014
Full-time
Paris
France
- Recruited and managed a team of students to deliver presentations at targeted high schools in France, increasing conversion rate by 43%
- Led advertising campaigns on 6 targeted printed magazines and 2 websites to raise brand awareness
- Drove the event strategy and fully managed the Business school’s annual Open Day, increasing participation rate by 20%
- Worked closely with all Program Directors to revamp the website, create new online content and to deliver consistent messaging across all programs
Company Description
A world-class business school providing undergraduate and postgraduate programmes
Marketing Project Manager
Eduniversal
June 2010
to April 2013
Full-time
Paris
France
- Increased participation rate to an annual Business Schools worldwide rankings by 50% primarily through digital campaigns
- Managed and delivered 3 global conferences with 400 attendees each, in Prague, Shanghai and Lima with a budget of €250k
- Event managed 45 student tradeshows around France, leading to an increase in leads by 138% and contributed to €5m+ in revenue
Company Description
Higher Education Ranking Agency highlighting the best Bachelor and Master programmes worldwide
Communications Manager
Fondation d'Auteuil
April 2009
to December 2009
Full-time
Toulouse
France
- Organization of Open Days
- Press & Public Relations
- Creation and Edition of brochures
- Web Officer
- Reflexion on the communication plan and strategy of the company
Detailed Description
- Coordination with public and private partners
- Elaboration of communication plans
- Market Needs Analysis
Company Description
Apprentis d’Auteuil is a catholic Fondation which educate and form more than 13000 youngsters in social difficulty in order to facilitate their insertion in society.
Company website
Event Manager
Rogers
November 2007
to February 2008
Internship
Port-Louis
Mauritius
- Organization of staff events
- Brand Development
- Communication strategy for a HIV campaign - Corporate Social Responsibility
Detailed Description
- Editorial quality (Newsletter, brochures, Internet)
- Development of Marketing plans
Company Description
Rogers is a diversified group operating in 7 sectors namely:Financial Services, Hotels, Leisure, Logistics, Property, Real Estate and Agribusiness, Travel and Aviation and other Strategic Investments
Company website
Physical and Education teacher
Saint Esprit College
May 2005
to August 2005
Full-time
Quatre-Bornes
Mauritius
- Responsible for a class of 40 students
- Official during Inter-college sports competition
Detailed Description
- Leadership
- Management
Company Description
Saint Esprit College, is one of the best secondary school in Mauritius forming each year potential laureates and ambitious sportsmen.
Sports Reporter
Le Mauricien Ltd
January 2004
to August 2004
Full-time
Port-Louis, Ile Maurice
Mauritius
- Coverage of national and international sports event
- In charge of the main sports article for a weekly magazine - Week-end Scope
Detailed Description
- Text Editing
- Language skills
Company Description
Lemauricien ltd est une la plus grosse compagnie de presse mauricienne. Il édite un journal quotidien, le Mauricien (lundi au samedi), un journal hebdomadaire, Week-End (dimanche) et un magazine hebdomadaire, Week-End Scope (mercredi).
Company website