Thierry Driver
Experienced Marketing Manager. Project Management - Strategy - Lead Gen - Data Analysis
40 years old
Driving License
London (CR0 1HQ) United Kingdom
Professional Status
Unemployed
Open to opportunities
About Me
Results-driven Marketing Manager with a thorough understanding of marketing management, social media, event planning, customer engagement, and community building strategies. Always on task with an ability to identify key marketing strategies and implement account direction positively. An excellent communicator and leader with an emphasis on creating an environment of forward thinking ideas driven by business needs, sales targets and innovative marketing solutions.
Some key achievements include:
• Built a strategic program from scratch in EMEA and increased product activation by 970% (Tableau: 2014-19)
• Boosted lead generation by 1329% predominantly through integrated marketing campaigns (Tableau: 2014-19)
• Increased the conversion rate for a Master in Management program by 43% primarily through targeted events (HEC Paris: 2013-14)
"Every campaign he does is incredibly successful and always very well executed. I found his drive inspiring. Thierry is a joy to work with, always happy and despite his schedule maintains an incredible energy and commitment." – Elissa Fink, former Tableau Chief Marketing Officer (CMO)
Some key achievements include:
• Built a strategic program from scratch in EMEA and increased product activation by 970% (Tableau: 2014-19)
• Boosted lead generation by 1329% predominantly through integrated marketing campaigns (Tableau: 2014-19)
• Increased the conversion rate for a Master in Management program by 43% primarily through targeted events (HEC Paris: 2013-14)
"Every campaign he does is incredibly successful and always very well executed. I found his drive inspiring. Thierry is a joy to work with, always happy and despite his schedule maintains an incredible energy and commitment." – Elissa Fink, former Tableau Chief Marketing Officer (CMO)
Marketing Manager
Tableau
January 2017
to September 2019
- Worked closely with Regional Marketing Managers across Tableau key EMEA markets to build a strategic marketing plan to raise brand awareness in the region
- Created various digital campaigns including webinars, blog posts, social media posts, landing pages and case studies to generate net new leads and increase customer engagement
- Worked closely with Sales and Marketing leadership team to set up a strategic partnership with UK’s largest online learning provider and orchestrated the launch of data literacy courses
- Fully managed 11 University Roadshows, including planning, logistics coordination and content management and delivery, helping to boost lead generation and drive revenue
- Built and nurtured strong relationships with various internal stakeholders, including Sales leaders and Product Consultants as well as Tableau Partners and customers to drive and scale marketing initiatives
- Recruited and managed a team of 2 people to continue the growth of the strategic program
- Used Tableau Desktop to build dashboards and analysed campaign data to track key program metrics and KPIs
Marketing and Communications Manager
SKEMA Business School
May 2014
to November 2014
Full-time
Paris
France
- Drove a digital campaign including the creation of case studies, blog posts and a series of Q&A webinars, leading to increase in lead generation and conversation rate
- Recruited, led and performance managed 35 volunteers to raise brand awareness and to ensure achievement of revenue targets
- Managed all the national, industry-specific events including tradeshows, Open Days, student fairs, in-person targeted events and webinars
- Improved collaboration between team members on multiple campuses which helped increase efficiency and boost team morale
Marketing and Communications Manager
HEC Paris
September 2013
to March 2014
Full-time
Paris
France
- Recruited and managed a team of students to deliver presentations at targeted high schools in France, increasing conversion rate by 43%
- Led advertising campaigns on 6 targeted printed magazines and 2 websites to raise brand awareness
- Drove the event strategy and fully managed the Business school’s annual Open Day, increasing participation rate by 20%
- Worked closely with all Program Directors to revamp the website, create new online content and to deliver consistent messaging across all programs
Marketing Project Manager
Eduniversal
June 2010
to April 2013
Full-time
Paris
France
- Increased participation rate to an annual Business Schools worldwide rankings by 50% primarily through digital campaigns
- Managed and delivered 3 global conferences with 400 attendees each, in Prague, Shanghai and Lima with a budget of €250k
- Event managed 45 student tradeshows around France, leading to an increase in leads by 138% and contributed to €5m+ in revenue
Communications Manager
Fondation d'Auteuil
April 2009
to December 2009
Full-time
Toulouse
France
- Organization of Open Days
- Press & Public Relations
- Creation and Edition of brochures
- Web Officer
- Reflexion on the communication plan and strategy of the company
Event Manager
Rogers
November 2007
to February 2008
Internship
Port-Louis
Mauritius
- Organization of staff events
- Brand Development
- Communication strategy for a HIV campaign - Corporate Social Responsibility
Physical and Education teacher
Saint Esprit College
May 2005
to August 2005
Full-time
Quatre-Bornes
Mauritius
- Responsible for a class of 40 students
- Official during Inter-college sports competition
Sports Reporter
Le Mauricien Ltd
January 2004
to August 2004
Full-time
Port-Louis, Ile Maurice
Mauritius
- Coverage of national and international sports event
- In charge of the main sports article for a weekly magazine - Week-end Scope
The Master 2 Information-Communication forms students to be specialized in all field of communication, including global communication, event management, sports communication and cultural information.
We also receive several hours of courses about Desktop Publishing which is indispensable when you want to work in the field of communication.
Learn more
We also receive several hours of courses about Desktop Publishing which is indispensable when you want to work in the field of communication.
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Tableau
Expert
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Google Analytics
Good
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Final Cut Express
Good
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InDesign
Good
-
Photoshop
Good
-
PC, Mac OS
Advanced
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MS Office
Advanced
-
Social Media
Advanced
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Sphinx
Intermediate
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Salesforce.com
Advanced
-
Marketing Automation Systems (Eloqua)
Advanced
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Slack
Advanced
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Zoom
Advanced
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Cisco Technologies
Advanced
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Customer Engagement
Advanced
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Marketing Strategy
Advanced
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Content Management
Advanced
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Program Management
Advanced
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Public Speaking
Advanced
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Lead Generation
Advanced
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Digital marketing
Advanced
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Analytical skills
Advanced
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Social Media
Advanced
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Email marketing
Advanced
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Presentation Skills
Advanced
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Interpersonal skills
Expert