Led 2 exhaustive market studies (actors, products, distribution channels, price, positioning, uses) to prepare the launch of a new product and define its scope
Coordinated daily marketing operations and reporting with EMEA, US and Asian teams
Monitored the operational, financial and logistical aspects of the production of web campaigns, including daily client relationship and budget monitoring
Led market studies and competitor benchmarks in terms of brand communication strategy
Participated in elaborating and implementing client and creative briefs
