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Tereza Kalendová

Master student with passion for innovation and creative solutions seeking for opportunities in the tech industry and consulting.

Analytics
Innovation
E-commerce
Digital Marketing
Data
Tereza Kalendová
Prague Czech Republic
Professional Status
Employed
Looking for an internship
Experiences
  • Optimization of e-commerce funnel (from the initiating design of customer experience to final evaluation of data).
  • Preparation of online promotions and campaigns in order to improve sales and user experience for millions of users globally.
  • Performing A/B tests, implementing new payment methods.
  • CEMS Business Project: Commercial impacts and opportunities arising from the application of Blockchain to the Australian Managed Funds industry
  • The first Pan-European Blockchain Fund, a blockchain division of Rockaway Capital - the largest CEE private equity and venture capital fund with over €500 million invested, primarily focused on investments in the areas of e-commerce and Fintech.
  • Description: Analysed blockchain projects (startups), applied relevant investment
    criteria; Helped with marketing and online presence of the fund; Conducted various
    market research in the blockchain industry; Co-developed token valuation model.
  • Outcome: Proved ability to learn fast as a person with no prior knowledge of the blockchain industry, successfully adapted to work in a hi-tech and dynamic environment. Proved ability to be versatile when completing tasks in diverse areas: Marketing, Data Analysis, Finance or PR.
  • Description: Helped consultant teams to collect data, analyse them and make conclusions from them. Prepared client-ready materials, produced reports and market overviews, provided analytical support.
  • Outcome: Created a clear picture of several markets and industry sectors. Learnt how to prioritize and work under high pressure.
  • World's largest pro bono student consultancy for non-profits and social enterprises.
  • Consultant (2018) - Project for Skaut (Czech Scouting organisation with over 60 000 members) - optimization of working processes and strategy proposal for district unit.
  • A project of University of Colombo - The Impactful Traveller - Worked in a team of international students reported recommendations for promotion of sustainable tourism in the area based on discussion with locals.