I offer a strong background in Web Marketing and experience with sales and prospecting in multicultural environments. Looking to leverage my education to facilitate lasting, and meaningful connections between a business and their target audience.
My super power is relentless curiosity, the strongest connections are made through a genuine interest in creative people and their passion for value creation!
▸ Built and maintained a CRM database of 100+ games publishers and developers
▸ Forged connections with publishers like War Gaming, Kopla Games, and Playful Corp.
▸ Researched popular games and determined potential for value creation
Marketing:
▸ Overhauled the company's pitch deck
▸ Expanded FabZat's service integration guidelines with additional monetization strategies
▸ Bootstrapped a benchmark analysis of merchandising strategies across the games industry
▸ Produced several short films demonstrating FabZat's manufacturing process behind-the-scenes
▸ Drew a storyboard and pitched my idea for a stop-motion animation commercial to LeBlox.com
Product Management:
▸ Brainstormed countless ideas for products and on-demand merchandising approaches
▸ Collaborated with FabZat's design and logistics teams to finalize print designs
Social Media:
▸ Coordinated a social media event increasing pageviews 300+%
▸ Split-tested multiple Ad campaigns relying on multiple creative formats and analyzed the results
Events:
▸ Presented to publishers at Gamescom 2016 securing 3 new clients
▸ Showcased FabZat's sister company, Selfigurine, by scanning attendees at a marketing event
▸ Held a discussion forum on FabZat's business model with business students at ESG Bordeaux
Company Description
FabZat offers publishers and video game developers a white-branded turnkey solution for in-app merchandising. The service operates through a plugin to be integrated into the game code that will allow players to access an in-game store. They will be able to order a game item 3D printed in colors (their avatars as an example) and a full range of customized physical goods. The company was founded in early 2013 by Florent Pitoun and Matthieu Saint-Denis, and has received the support of Bordeaux Unitec, AEC, BPI France (ex Oséo) and EADS.
