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Taylor Cavale

Taylor Cavale

Digital Marketing Specialist

Digital Marketing
Social Media Management
Product Management
Unemployed Open to opportunities
Contact me
I offer a strong background in Web Marketing and experience with sales and prospecting in multicultural environments. Looking to leverage my education to facilitate lasting, and meaningful connections between a business and their target audience.

My super power is relentless curiosity, the strongest connections are made through a genuine interest in creative people and their passion for value creation!
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Experiences
  • Data Analysis and Reporting
  • Prospecting and Networking
  • Marketing Communication
  • Product Management
  • Social Media Marketing
  • Events Coordination
Detailed Description
  • Prospecting/ Networking:

    ▸ Built and maintained a CRM database of 100+ games publishers and developers

    ▸ Forged connections with publishers like War Gaming, Kopla Games, and Playful Corp.
    ▸ Researched popular games and determined potential for value creation

    Marketing:

    ▸ Overhauled the company's pitch deck

    ▸ Expanded FabZat's service integration guidelines with additional monetization strategies

    ▸ Bootstrapped a benchmark analysis of merchandising strategies across the games industry

    ▸ Produced several short films demonstrating FabZat's manufacturing process behind-the-scenes

    ▸ Drew a storyboard and pitched my idea for a stop-motion animation commercial to LeBlox.com

    Product Management:

    ▸ Brainstormed countless ideas for products and on-demand merchandising approaches

    ▸ Collaborated with FabZat's design and logistics teams to finalize print designs

    Social Media:

    ▸ Coordinated a social media event increasing pageviews 300+%
    ▸ Split-tested multiple Ad campaigns relying on multiple creative formats and analyzed the results

    Events:

    ▸ Presented to publishers at Gamescom 2016 securing 3 new clients

    ▸ Showcased FabZat's sister company, Selfigurine, by scanning attendees at a marketing event

    ▸ Held a discussion forum on FabZat's business model with business students at ESG Bordeaux
Company Description
FabZat offers publishers and video game developers a white-branded turnkey solution for in-app merchandising. The service operates through a plugin to be integrated into the game code that will allow players to access an in-game store. They will be able to order a game item 3D printed in colors (their avatars as an example) and a full range of customized physical goods. The company was founded in early 2013 by Florent Pitoun and Matthieu Saint-Denis, and has received the support of Bordeaux Unitec, AEC, BPI France (ex Oséo) and EADS.
  • Content Management (Current Activity)
  • Website Management (Current Activity)
  • Research and Analysis of UX design
  • Research and Analysis
  • UI Mock-up Design
Detailed Description
  • Content Management:

    ▸ Currently self-training in use of the SEO tool Yoast in preparation of implementation of our brand's blog
  • Website Management:

    ▸ Currently managing website through back-office tools (WordPress)
  • Research and Analysis of UX design:

    ▸ Developed a comprehensive benchmarking analysis of 11 landing pages and SaaS user interfaces

    ▸ Determine best practices in developing our product's user experience (UX) design
  • Research and Analysis:

    ▸ Researched market trends for use of SaaS by small to medium businesses in Europe and USA
  • User Interface Mock-up Development:

    ▸ Developed a cloud-based (SaaS) software for accounting and e-CRM

    ▸ Designed a wireframe mockup for our product's website and software user interface (UI)

    ▸ Tool used: Balsamiq wireframe mockup tool
Company Description
Ultra Prod SAS produces online B2B and B2C business solutions for online sellers hoping to add value to their customer offers.
  • Product Analysis and Research
  • Sales Media Development
  • Website Content Management and Optimization
  • Email Marketing
  • Sales Team Support Management
  • Social Media Marketing Strategy Research
Detailed Description
  • Product Analysis and Research:

    ▸ Researched sustainable practices of IFF's product sourcing

    ▸ Reported findings through a comprehensive Excel database which displayed on a radial mapping tool I designed
  • Sales Media Development:

    ▸ Created marketing materials: PowerPoint presentations and product brochures for sales events in England, China, Singapore and France
  • Website Content Management and Optimization:

    ▸ Evaluated the company's website and made suggestions to improve usability

    ▸ Managed content regarding seasonal products and event announcements
  • Email Marketing:

    ▸ Wrote copy and designed email marketing campaigns using MailChimp

    ▸ Analyzed and reported results of email campaigns to IFF's Director of Sales
  • Sales Team Support Management:

    ▸ Supported sales team in London and Grasse during annual IFF-LMR Sales conferences

    ▸ Analyzed and reported customer feedback and results of product evaluations to sales team
  • Social Media Marketing Strategy Research:

    ▸ Independently researched current online marketing trends

    ▸ Developed a presentation in collaboration with MBC Consulting to pitch an online marketing strategy to IFF's Director of Sales
Company Description
International Flavors & Fragrances is a major producer of flavors and fragrances headquartered in New York City. IFF has creative, sales, and manufacturing facilities in 29 different countries and is a member of the S&P 500 Index.
  • Training and Coaching
  • Curriculum Development
  • Team Lead for Training Workshops
  • IELTS and TOEFL Training Specialization
  • Awarded "Teacher of the Year" in 2013
  • Awarded "Teacher of Distinction" 2014
Detailed Description
  • Training and Coaching:

    ▸ Offered training and in-class coaching for new faculty members
  • Curriculum Development:

    ▸ Developed detailed lesson plans in preparation for 2-3 month courses

    ▸ Creatively designed customized lesson plans using additional PowerPoint presentations to supplement VUS-issued textbooks
  • Team Lead for Training Workshops:

    ▸ Lead workshops for faculty members to improve teachers' approach to teaching pronunciation to Vietnamese students
  • IELTS and TOEFL Training Specialization:

    ▸ Received one-on-one training to teach specialized courses to prepare students for IELTS and TOEFL English proficiency exams.
Company Description
Offering a wide range of high quality English-language training programs designed in cooperation with the City University of New York, Vietnam-USA Society English Training Services Center (VUS) is one of the largest and most respected language institutions in Ho Chi Minh City. VUS has nearly 40,000 students enrolled and employs a teaching staff of over 700 qualified Vietnamese and native English speaking teachers.
  • Website Management
  • Market Research of Local Businesses
  • Sales, Prospecting, and Implementation
  • Event Coordination
  • Coordinated weekly street food gatherings via MeetUp.com, averaging 15+ attendees
Detailed Description
  • Website Management:

    ▸ Autonomously moderated and promoted TNHVietnam.com a community-produced information source and social media platform for expatriates

    ▸ Accomplished an increase of traffic on TNHVietnam.com averaging 180,000 sessions from 100,000 unique visitors viewing 1,200,000 pages per month
  • Market Research of Local Businesses:

    ▸ Built a comprehensive directory of businesses, social groups, and event listings
  • Sales, Prospecting, and Implementation:

    ▸ Persuaded local businesses and social media groups to utilize our site's promotional tools

    ▸ Maintained a database of interested businesses and trained them in the use of our services
  • Event Coordination:

    ▸ Organized community promotional events hosted by TNHVietnam.com

    ▸ Coordinated weekly street food gatherings via MeetUp.com, averaging 15+ attendees
Company Description
TNH is a English language community site for the cities of Vietnam that is composed entirely of user generated content. It is the accumulated wisdom of all of you brought together in a single, well-structured home.

TNH is also an opportunity. Through the integration of various social networking features, TNH offers you the tools to find the people and places that make Vietnam such a compelling place to call home.

As your own experience grows, you too can revisit the site and contribute your own insights to it all. Become a respected member of the TNH community, and you can be sure that the scene will be taking note of any events or activities you decide to throw together.

The name “TNH” once stood for “The New Hanoian,” from the days when we were only a Hanoi-based site. We’ve since expanded to all of Vietnam’s major cities and taken the more generic moniker of TNH.
Company website
https://tnhvietnam.xemzi.com/
  • Team Management
  • Social Media Management
  • Blogging / Copy Writing
Detailed Description
  • Team Management:

    ▸ Managed a diverse group of 12-15 volunteers at 7 different volunteer sites: language schools, daycare centers, disability care centers, and Hanoi's Bồ Đề Pagoda Orphanage.

    ▸ Led weekly workshops aimed at furthering volunteers knowledge of their placements

    ▸ Facilitated cooperative efforts with other NGOs to maximize volunteer efforts at Bồ Đề Orphanage and the Australian Charity for Children of Vietnam's school for the blind.
  • Social Media Management:

    ▸Tripled the average Facebook post-reach in a period of 5 months
  • Blogging / Copy Writing:

    ▸ Regularly published blog articles via MyTripBlog.com to communicate our office's activities in Hanoi
Company Description
Projects Abroad was founded in 1992 (then known as Teaching Abroad) by Dr. Peter Slowe. After a few years sending volunteers to Eastern Europe teaching the organization expanded to sending volunteers around the world doing a wide range of projects. After becoming Teaching & Projects Abroad, it became simply Projects Abroad in 2007. Projects Abroad now has recruitment offices in a number of countries around the world.
Company website
http://www.projects-abroad.net/
  • Training and Coaching
  • Curriculum Development
  • Event Coordination
Detailed Description
  • Training and Coaching:

    ▸ Taught English to visually impaired students at two placement sites on a bi-weekly basis

    ▸ Offered training and in-class coaching for new volunteers teachers
  • Curriculum Development:

    ▸ Utilized teaching materials including Braille imprinted books

    ▸ Developed detailed lesson plans in preparation for 6-month courses
  • Event Coordination:

    ▸ Participated in coordinating charity events

    ▸ Assisted in on-site fundraising efforts during events
Company Description
ACCV is an official NGO in both Australia and Vietnam. ACCV does not receive financial support from any government or corporate sector and is self financing. Financial support comes from fundraising and direct donations. ACCV works with an increasing number of underprivileged young people, many of whom are blind to offer educational services.
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Resume created on DoYouBuzz