I am a recent graduate from the Ivey MSc in International Business and the CEMS MiM program. I have been afforded the opportunity to work in and study in several countries in the strategy and marketing fields, generating an interest in ethnographic insights and cross-cultural selling, as well as the digitization of our world and how to apply an innovative approach to decision making with our newfound access to data. I have also been involved in an individual research project evaluating the consumer utility of big data and the benefits and consequences of hyper personalization. This research and experience from academic projects has led to a renewed interest in the use of data and the infinite opportunities that corporations have, as we better understand how to interpret the mass influxes of data created by the consumer bases and how to better anticipate change and disruption in the business environment.
My interests and experiences lend well to technology, strategy, or research and insights oriented projects and I hope to find work in these fields in the future.
Generated sales for the established Hockey Hooky program through the use of cold calling to over 100 primary schools in and surrounding Edmonton in pursuance of a sold out and successful event.
Managed 130 flex ticket holder accounts, corresponding with clients through phone and email and cultivating an exceptional business relationship, ensuring continued support of the team and at times upselling clients to more expensive and comprehensive ticketing packages.
Coordinated and organized Oilers group tickets, as well as compiled databases regarding potential points of contact for Oil Kings groups and in turn initiated hundreds of sales for both existing group packages and specialized game nights.
Conducted market research on different industry trends and wrote strategic plans for major game nights in the interest of guaranteeing new and innovative game night concepts, up to date and competitive pricing strategies, and continued success of existing game day activation plans.