I am a recent graduate from the Ivey MSc in International Business and the CEMS MiM program. I have been afforded the opportunity to work in and study in several countries in the strategy and marketing fields, generating an interest in ethnographic insights and cross-cultural selling, as well as the digitization of our world and how to apply an innovative approach to decision making with our newfound access to data. I have also been involved in an individual research project evaluating the consumer utility of big data and the benefits and consequences of hyper personalization. This research and experience from academic projects has led to a renewed interest in the use of data and the infinite opportunities that corporations have, as we better understand how to interpret the mass influxes of data created by the consumer bases and how to better anticipate change and disruption in the business environment.
My interests and experiences lend well to technology, strategy, or research and insights oriented projects and I hope to find work in these fields in the future.
Performed primary and secondary research on Earth Observation for six designated industries and identified specific applications and markets in each industry.
Developed a matrix rubric to evaluate the short and long term potential of the technological application in each industry and identified a corresponding market.
Communicated high level technological information into an investor’s presentation, making a complex technology understandable.
Developed a product which would fit the needs of the consumer in the designated industry through the use of primary research and first hand interviews.
Created a market entry strategy for the new urban sustainability market to improve the investor pitch.
