I am a recent graduate from the Ivey MSc in International Business and the CEMS MiM program. I have been afforded the opportunity to work in and study in several countries in the strategy and marketing fields, generating an interest in ethnographic insights and cross-cultural selling, as well as the digitization of our world and how to apply an innovative approach to decision making with our newfound access to data. I have also been involved in an individual research project evaluating the consumer utility of big data and the benefits and consequences of hyper personalization. This research and experience from academic projects has led to a renewed interest in the use of data and the infinite opportunities that corporations have, as we better understand how to interpret the mass influxes of data created by the consumer bases and how to better anticipate change and disruption in the business environment.
My interests and experiences lend well to technology, strategy, or research and insights oriented projects and I hope to find work in these fields in the future.
Performed market research on the coffee industry in six specific countries and evaluated Café Las Flores’ likelihood of success in each market.
Developed a unique and budget friendly social media strategy for Instagram, Facebook, and Waze to reach an unrealized domestic target demographic, as well as created an SEO strategy via Google AdWords.
Created a systematic process to implement and evaluate marketing initiatives and objectives.
Conducted in-store surveys and analyzed primary research to determine brand positioning and target demographics.
