Tayler Hoffart
Aspiring Business Analyst
Professional Status
Student
Available
About Me
I am a recent graduate from the Ivey MSc in International Business and the CEMS MiM program. I have been afforded the opportunity to work in and study in several countries in the strategy and marketing fields, generating an interest in ethnographic insights and cross-cultural selling, as well as the digitization of our world and how to apply an innovative approach to decision making with our newfound access to data. I have also been involved in an individual research project evaluating the consumer utility of big data and the benefits and consequences of hyper personalization. This research and experience from academic projects has led to a renewed interest in the use of data and the infinite opportunities that corporations have, as we better understand how to interpret the mass influxes of data created by the consumer bases and how to better anticipate change and disruption in the business environment.
My interests and experiences lend well to technology, strategy, or research and insights oriented projects and I hope to find work in these fields in the future.
My interests and experiences lend well to technology, strategy, or research and insights oriented projects and I hope to find work in these fields in the future.
Student Consultant
Cosine Measurement Systems
February 2018
to June 2018
- Performed primary and secondary research on Earth Observation for six designated industries and identified specific applications and markets in each industry.
- Developed a matrix rubric to evaluate the short and long term potential of the technological application in each industry and identified a corresponding market.
- Communicated high level technological information into an investor’s presentation, making a complex technology understandable.
- Developed a product which would fit the needs of the consumer in the designated industry through the use of primary research and first hand interviews.
- Created a market entry strategy for the new urban sustainability market to improve the investor pitch.
Cafe Las Flores
Cafe Las Flores
May 2017
to July 2017
Internship
Managua
Nicaragua
- Performed market research on the coffee industry in six specific countries and evaluated Café Las Flores’ likelihood of success in each market.
- Developed a unique and budget friendly social media strategy for Instagram, Facebook, and Waze to reach an unrealized domestic target demographic, as well as created an SEO strategy via Google AdWords.
- Created a systematic process to implement and evaluate marketing initiatives and objectives.
- Conducted in-store surveys and analyzed primary research to determine brand positioning and target demographics.
Spring Consultant
New Generation Consulting
February 2017
to June 2017
Remote
- Coordinated with an international team of five to develop a business plan for a potential micro farm in the U.S.A.
- Identified opportunities and gaps in the Virginia agriculture marketplace to enhance the competitiveness and profitability of the client’s proposed business.
- Created a comprehensive pricing strategy for potential products and goods, as well as an optimization strategy to maximize profit per acre/plant.
- Participated in market research to evaluate the current competitive environment in the American agriculture sector.
Temporary Office Assistant
Robert Half
March 2016
to November 2016
Temporary Work
Melbourne
Australia - Victoria
- Represented the face of the company through managing the reception area, ensuring that both staff and clients received exceptional customer service with the use of highly developed interpersonal skills.
- Operated a busy switchboard with a call volume upwards of 200 calls per day, communicating effectively with a diverse range of clientele.
- Resolved customer complaints via email or phone received at a high volume call center, as well as facilitated returns and exchanges of retail items.
Research Assistant to Dr. Lisa Watson
University of Regina - Business Administration Faculty
July 2015
to December 2015
Part-time
Regina
Canada - Saskatchewan
- Prepared and executed a social marketing study about the framing (positive, negative, or neutral) of obesity public service announcements and the likelihood of each to motivate change.
Marketing Assistant
University of Regina - Residence Services
January 2015
to August 2015
Cooperative Education Work
Regina
Canada - Saskatchewan
- Designed and implemented print and digital media campaigns, as well as campus events, for new and returning students to promote living on campus, working towards a residence capacity goal of 85%.
- Organized and led tours for groups of prospective students throughout the residence buildings, requiring a detailed knowledge of the University and its operations in order to promote living on campus and meet stated capacity goals for the upcoming semester.
Group Sales and Customer Experience Associate
Edmonton Oilers and Oil Kings
August 2013
to December 2013
Cooperative Education Work
Edmonton
Canada - Alberta
- Generated sales for the established Hockey Hooky program through the use of cold calling to over 100 primary schools in and surrounding Edmonton in pursuance of a sold out and successful event.
- Managed 130 flex ticket holder accounts, corresponding with clients through phone and email and cultivating an exceptional business relationship, ensuring continued support of the team and at times upselling clients to more expensive and comprehensive ticketing packages.
- Coordinated and organized Oilers group tickets, as well as compiled databases regarding potential points of contact for Oil Kings groups and in turn initiated hundreds of sales for both existing group packages and specialized game nights.
- Conducted market research on different industry trends and wrote strategic plans for major game nights in the interest of guaranteeing new and innovative game night concepts, up to date and competitive pricing strategies, and continued success of existing game day activation plans.
