I started my career at the age of 19 by becoming a flight attendant for Malaysia Airlines, which I served for 5 years. After which, I joined the Air Asia X family in 2009, spending a total of 10 years in the aviation industry. During my final year at Air Asia X in 2013, I made my debut in the corporate world by joining the Branding, Events and Communications department as it was always my dream to get my ideas out, creative skills sharpened and my events organizing capabilities realized. Within 6 months, I managed to effectively get my writing skills to work by preparing media releases, pitch story ideas and handle media familiarization trips as well as organized new route launches for Air Asia X.
My experience in digital marketing began when I switched industries and joined a small start-up company which sold beauty products in Malaysia, Singapore and Brunei. I was tasked to engage the media, as well as create social media content to help boost sales and strengthen the brand name in Malaysia, Singapore and Brunei. The opportunities grew and I leaped at the chance by joining a small PR and Branding Agency- Mad Hat Asia in early 2015 prior to being a Digital Marketing and Communications consultant for Grand Millennium Kuala Lumpur.
(a) Ensure all content on hotel property’s website is consistent in terms of style, quality and tone of voice
(b) Map out a content strategy that supports marketing initiatives, both short- and long- term,
(c) Develop standards, systems and best practices for content creation, distribution, maintenance, content retrieval and content re-purposing, including the real-time implementation of content strategies.
(d) Manage Social Media marketing campaigns and day-to-day activities which include:
Curating relevant content to reach the hotel’s target audience
Lift & shift brand perception amongst the target audience whilst positioning the hotel as innovative, stylish and relevant
Create and manage aspirational photo content (images, video, etc)
Monitor and respond to followers/users in a “Social” way by becoming a brand advocate for the company
Design, create and manage promotions and social ad campaigns
(e) Effectively use benchmarks for measuring the impact of social media campaigns, as well as analyse, review and report on effectiveness of campaigns in an effort to maximize results
(h) Develop and maintain the media contact data base of print, online, broadcast and social media
(i) Maintain close relationships and contact with local, regional and international media outlets
