Understanding customer types, with more focus on key elements of success in business-to-business processes
Selling process (planning, making and closing the sales call)
Sales management planning process
Sales forecasting techniques and deciding the size of the field
Course 2
Implementing the Sales Plan
Identify the main criteria for hiring
Develop talents by training
Lead salespeople individually and in teams
Motivate and reward salespeople
Assess sales organization effectiveness and salesperson performance
Evaluate the performance of sales people
Course 3
Marketing Principles and their Relation to the Selling Process
Evolution of marketing concepts
Marketing strategy formulation
Marketing segmentation, targeting, positioning and research
Product planning, development and mix strategies
Brands, packaging and services marketing
Pricing and distribution
Personal selling, advertising, sales promotion and public relations
Managing the marketing effort
Course 4
Global and Functional Perspective of Sales Management
What strategic thinking is
Strategic thinking process
Strategic thinking and strategic management
Ethical behavior on a global level
Creating an ethical environment in sales and marketing organizations
Controlling the ethical environment through a code of ethics
Introduction to and dynamics of service and industrial sectors
Sharing experiences from both sectors
Final Graduation Project
The project will focus on the implementation of knowledge and skills gained by participants in their individualized business situations. Participants will analyze their current business situations to identify the main areas of strength and other areas that need to be improved. They will then recommend an action plan.