Tanisha Warner-Smith

About Me

A professional, educated, and skilled public relations and communications professional with a B.S degree in communications, an M.S degree in Internet marketing, and more than 15 years of experience managing and executing internal and external communications and digital media campaigns and strategies. Recent results include a 30% increase in organic search traffic, 69% boost in highly targeted Facebook referrals, and 30% increase in customer satisfaction.

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Experiences

Client Relations - build and nurture strong working relationships with small to medium-sized business owners, while taking steps to understand the marketing needs of their business and industry in an effort to effectively optimize efforts for growth strategies designed to build stronger customer relationships, achieve increased brand credibility, and effectively grow their customer-base, online influence and overall exposure.
Strategic Marketing – work closely with executive staff and relevant stakeholders, while providing strategic vision, leadership, and support for various marketing projects; through consulting, strategy development, performance reporting and analysis, and by providing solution-based support for complex marketing concerns.
Content Strategy - take an all inclusive approach to build online business, product, and services exposure to highly targeted customer segments through the development, promotion and governance of useful, creative, and optimized digital content.
Inbound Marketing – developed growth marketing strategies and roadmaps designed to leverage inbound strategies, including email marketing and automation, social media advertising, lead generation strategies and campaigns, influencer marketing, and strategic link building.
Selected client projects:
 Increased organic search traffic by 30% by launching the first SEO campaign for a Texas real estate agent servicing luxury home buyers and sellers.
 Drove nearly 70% more Facebook leads at a significantly lower CPC than previous AdWords campaigns through highly targeted sponsored Facebook ads for a commercial real estate attorney.
 Increased positive reviews by 10% within one month of launching and managing a nonprofit’s first comprehensive reputation enhancement initiative by developing a full content strategy,

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Employee Communications – launched an internal awareness campaign announcing a strategically defined culture and initiative to more than 1,200 employees across the country. This culture campaign was instrumental in positioning the organization as the winner of two top employment awards: 2011 50 Most Engaged Workplaces & 2012 Huston’s Top Workplaces.
Corporate Communications – served as the internal communications expert through consulting on business communications best practices, while being responsible for drafting quarterly President’s messages, corporate position statements, key messages for executives and management teams, as well as quarterly and annual reports showcasing the organization’s objectives, successes and strategies. Also served as the editor and blogger for employee newsletters and blogs.
Project Management – instrumental in improving satisfaction by nearly 30 percent among employees and clients through effective cross-departmental project management efforts using defined communications models and comprehensive business strategies designed to reduce noise, clutter, and confusion, while streamlining employee and client communications across multiple channels.
Reputation Management - launched and managed the organization’s first comprehensive reputation enhancement initiative by developing a full content strategy, including a search campaign, internal and external strategies to build and safeguard the reputation of the organization, its employees and its affiliates. Also served as the Wikipedia editor for all noted sites for the organization.
Traditional and Social Media Relations – instrumental in the organization's year-over-year success with capturing well over 5,000 traditional and social media exposures resulting in millions of impressions each year by managing all PR and social media day-to-day activities and campaigns.

Served as the organization’s local Houston and national spokesperson, a syndicated columnist with weekly columns on CreditCards.com, various local publications across the country, and as a primary blogger for the organization’s corporate blog – Blogging For Change.

My role has also contributed to numerous media relation’s awards and accomplishments, including a 2007 Ad Tech Award and a 2011 Hermes Award.

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Serves as the strategic partner and customer advocate for customer facing operational business areas by planning, executing, and managing multiple project initiatives that create and sustain comprehensive solutions and world-class member experiences.
Provides leadership and effective collaboration through project management for all active retention marketing and communications focused initiatives, while ensuring the on-time delivery and orderly flow of each project from effective planning and discovery to successful execution and validation.
Served as the domain expert for communications and media relations strategies by collaborating effectively with business unit stakeholders to determine internal communications needs.
Responsible for managing all external media relations activities including building and nurturing relationships among members of the media, while training and developing corporate spokespeople.

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Education

B.S Communications Studies

M.S. Internet Marketing

Skills

Google Analytics
WordPress Editor
SharePoint
Adobe Photoshop
Constant Contact
WordMaster Tools
Sitecore CMS

Content Marketing
Search Engine Optimization
Marketing Project Management
Social Media Marketing
Digital Media
Event Marketing
Corporate Communications
Brand Development and Management
Employee Communications
Reputation Management
Executive Key Messaging
Vendor and Stakeholder Management

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Marketing & Communications Professional

Content Strategist / Co-Founder

Communications Manager

Marketing and Communications Program Manager

Communications

University of Houston

Internet Marketing

Full Sail University

Software Competencies

Core Competencies