A professional, educated, and skilled public relations and communications professional with a B.S degree in communications, an M.S degree in Internet marketing, and more than 15 years of experience managing and executing internal and external communications and digital media campaigns and strategies. Recent results include a 30% increase in organic search traffic, 69% boost in highly targeted Facebook referrals, and 30% increase in customer satisfaction.
Client Relations - build and nurture strong working relationships with small to medium-sized business owners, while taking steps to understand the marketing needs of their business and industry in an effort to effectively optimize efforts for growth strategies designed to build stronger customer relationships, achieve increased brand credibility, and effectively grow their customer-base, online influence and overall exposure.
Strategic Marketing – work closely with executive staff and relevant stakeholders, while providing strategic vision, leadership, and support for various marketing projects; through consulting, strategy development, performance reporting and analysis, and by providing solution-based support for complex marketing concerns.
Content Strategy - take an all inclusive approach to build online business, product, and services exposure to highly targeted customer segments through the development, promotion and governance of useful, creative, and optimized digital content.
Inbound Marketing – developed growth marketing strategies and roadmaps designed to leverage inbound strategies, including email marketing and automation, social media advertising, lead generation strategies and campaigns, influencer marketing, and strategic link building.
Selected client projects: Increased organic search traffic by 30% by launching the first SEO campaign for a Texas real estate agent servicing luxury home buyers and sellers. Drove nearly 70% more Facebook leads at a significantly lower CPC than previous AdWords campaigns through highly targeted sponsored Facebook ads for a commercial real estate attorney. Increased positive reviews by 10% within one month of launching and managing a nonprofit’s first comprehensive reputation enhancement initiative by developing a full content strategy,
Company Description
At Trio Marketing, we help small business owners integrate marketing strategies, build stronger customer relationships, and effectively measure marketing results through creative marketing and content strategy efforts.
