Tanisha Warner-Smith
Marketing & Communications Professional
Content Marketing, SEO, Website Maintenance, Email Marketing, Social Media Advertising
Woodland Hills (91367) United States (California)
Professional Status
Freelancer
Available
About Me
A professional, educated, and skilled public relations and communications professional with a B.S degree in communications, an M.S degree in Internet marketing, and more than 15 years of experience managing and executing internal and external communications and digital media campaigns and strategies. Recent results include a 30% increase in organic search traffic, 69% boost in highly targeted Facebook referrals, and 30% increase in customer satisfaction.
Communications Manager
Money Management International
January 2006
to November 2012
Full-time
Houston
United States - Texas
- Employee Communications – launched an internal awareness campaign announcing a strategically defined culture and initiative to more than 1,200 employees across the country. This culture campaign was instrumental in positioning the organization as the winner of two top employment awards: 2011 50 Most Engaged Workplaces & 2012 Huston’s Top Workplaces.
- Corporate Communications – served as the internal communications expert through consulting on business communications best practices, while being responsible for drafting quarterly President’s messages, corporate position statements, key messages for executives and management teams, as well as quarterly and annual reports showcasing the organization’s objectives, successes and strategies. Also served as the editor and blogger for employee newsletters and blogs.
- Project Management – instrumental in improving satisfaction by nearly 30 percent among employees and clients through effective cross-departmental project management efforts using defined communications models and comprehensive business strategies designed to reduce noise, clutter, and confusion, while streamlining employee and client communications across multiple channels.
- Reputation Management - launched and managed the organization’s first comprehensive reputation enhancement initiative by developing a full content strategy, including a search campaign, internal and external strategies to build and safeguard the reputation of the organization, its employees and its affiliates. Also served as the Wikipedia editor for all noted sites for the organization.
- Traditional and Social Media Relations – instrumental in the organization's year-over-year success with capturing well over 5,000 traditional and social media exposures resulting in millions of impressions each year by managing all PR and social media day-to-day activities and campaigns.
Served as the organization’s local Houston and national spokesperson, a syndicated columnist with weekly columns on CreditCards.com, various local publications across the country, and as a primary blogger for the organization’s corporate blog – Blogging For Change.
My role has also contributed to numerous media relation’s awards and accomplishments, including a 2007 Ad Tech Award and a 2011 Hermes Award.
Detailed Description
- 2007 Ad Tech Award, Regiftable.com
- 2011 Hermes Marketing Award, PSA
- 2011 Hermes Marketing Award, MoneyBunny.com
Company Description
Money Management International is a national nonprofit upholding its mission of improving lives through financial education.
