Experience — Tanisha Warner-Smith

About Me

A professional, educated, and skilled public relations and communications professional with a B.S degree in communications, an M.S degree in Internet marketing, and more than 15 years of experience managing and executing internal and external communications and digital media campaigns and strategies. Recent results include a 30% increase in organic search traffic, 69% boost in highly targeted Facebook referrals, and 30% increase in customer satisfaction.

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Experiences

Client Relations - build and nurture strong working relationships with small to medium-sized business owners, while taking steps to understand the marketing needs of their business and industry in an effort to effectively optimize efforts for growth strategies designed to build stronger customer relationships, achieve increased brand credibility, and effectively grow their customer-base, online influence and overall exposure.
Strategic Marketing – work closely with executive staff and relevant stakeholders, while providing strategic vision, leadership, and support for various marketing projects; through consulting, strategy development, performance reporting and analysis, and by providing solution-based support for complex marketing concerns.
Content Strategy - take an all inclusive approach to build online business, product, and services exposure to highly targeted customer segments through the development, promotion and governance of useful, creative, and optimized digital content.
Inbound Marketing – developed growth marketing strategies and roadmaps designed to leverage inbound strategies, including email marketing and automation, social media advertising, lead generation strategies and campaigns, influencer marketing, and strategic link building.
Selected client projects:
 Increased organic search traffic by 30% by launching the first SEO campaign for a Texas real estate agent servicing luxury home buyers and sellers.
 Drove nearly 70% more Facebook leads at a significantly lower CPC than previous AdWords campaigns through highly targeted sponsored Facebook ads for a commercial real estate attorney.
 Increased positive reviews by 10% within one month of launching and managing a nonprofit’s first comprehensive reputation enhancement initiative by developing a full content strategy,

Company Description

At Trio Marketing, we help small business owners integrate marketing strategies, build stronger customer relationships, and effectively measure marketing results through creative marketing and content strategy efforts.

Employee Communications – launched an internal awareness campaign announcing a strategically defined culture and initiative to more than 1,200 employees across the country. This culture campaign was instrumental in positioning the organization as the winner of two top employment awards: 2011 50 Most Engaged Workplaces & 2012 Huston’s Top Workplaces.
Corporate Communications – served as the internal communications expert through consulting on business communications best practices, while being responsible for drafting quarterly President’s messages, corporate position statements, key messages for executives and management teams, as well as quarterly and annual reports showcasing the organization’s objectives, successes and strategies. Also served as the editor and blogger for employee newsletters and blogs.
Project Management – instrumental in improving satisfaction by nearly 30 percent among employees and clients through effective cross-departmental project management efforts using defined communications models and comprehensive business strategies designed to reduce noise, clutter, and confusion, while streamlining employee and client communications across multiple channels.
Reputation Management - launched and managed the organization’s first comprehensive reputation enhancement initiative by developing a full content strategy, including a search campaign, internal and external strategies to build and safeguard the reputation of the organization, its employees and its affiliates. Also served as the Wikipedia editor for all noted sites for the organization.
Traditional and Social Media Relations – instrumental in the organization's year-over-year success with capturing well over 5,000 traditional and social media exposures resulting in millions of impressions each year by managing all PR and social media day-to-day activities and campaigns.

Served as the organization’s local Houston and national spokesperson, a syndicated columnist with weekly columns on CreditCards.com, various local publications across the country, and as a primary blogger for the organization’s corporate blog – Blogging For Change.

My role has also contributed to numerous media relation’s awards and accomplishments, including a 2007 Ad Tech Award and a 2011 Hermes Award.

Detailed Description

2007 Ad Tech Award, Regiftable.com
2011 Hermes Marketing Award, PSA
2011 Hermes Marketing Award, MoneyBunny.com

Company Description

Money Management International is a national nonprofit upholding its mission of improving lives through financial education.

Serves as the strategic partner and customer advocate for customer facing operational business areas by planning, executing, and managing multiple project initiatives that create and sustain comprehensive solutions and world-class member experiences.
Provides leadership and effective collaboration through project management for all active retention marketing and communications focused initiatives, while ensuring the on-time delivery and orderly flow of each project from effective planning and discovery to successful execution and validation.
Served as the domain expert for communications and media relations strategies by collaborating effectively with business unit stakeholders to determine internal communications needs.
Responsible for managing all external media relations activities including building and nurturing relationships among members of the media, while training and developing corporate spokespeople.

Detailed Description

Primary Responsibilities:

Serves as the strategic partner and customer advocate for Support Services:

• Monitors and investigates customer feedback and customer service metrics.
• Works with various business unit stakeholders to identify performance issues, process improvement opportunities and new initiatives focused on customer retention.
• Continuously works to improve efficiencies and customer experience by implementing strategic communications programs, web content strategies and retention focused policies and procedures.
• Serves as the ‘Support client experience expert’ from a marketing perspective, including web content mapping, online account management optimization, etc.
• Ensures all customer-facing content supports an optimized customer experience.
• Keeps up to date with industry trends, both within the credit counseling and personal finance space, as well as within areas focused on content strategy, engagement marketing, and traditional and social media.
• Works with digital coordinator and analytics lead to facilitate retention focused multivariate and A/B test initial plans, the results and performance analysis.
• Collaborates with the experience director and marketing domain experts, including content specialist, design lead, analytics lead, and/or digital coordinator to develop and execute customer centric projects and/or campaigns.
• Facilitates strategic and annual planning, management, and execution of marketing priorities (online and offline) and coordinate with key internal business units and external partners as required. Prepare, implement, and deliver presentations as necessary.

Maintain and optimize all active retention marketing initiatives ensures the on time, orderly flow of all projects from initiation to release, through responsible project delivery execution.

• Meets with cross-departmental teams to identify and manage inbound and outbound requirements for retention-focused projects.
• Plans and facilitates team meetings, working sessions and supporting communications.
• Communicates project status, requirements, acceptance, and validation with project team and other relevant business unit stakeholders.
• Sets expectations upward and outward to the greater project community: gets status reports out, forges relationships, and shields the team from outside obstacles and distractions.
• Stays abreast of customer web issues and opportunities, while working with internal and external web teams to scope, prototype, and execute lean web projects and sprints using an agile methodology.
• Works with Analytics Lead to monitor and validate performance trends..
Additional Responsibilities:

Serve as the domain expert for communications and media relations strategies:
• Collaborates effectively with business unit stakeholders to determine internal communication needs and to stay informed of new activities that may require communication support.
• Serve as a member of the Reputation Management Team as the PR and media relations domain expert tasked with executing and managing effective internal and external communication strategies focused on managing the organization’s reputation.
• Manage corporate media communications by maintaining a close working relationship with local and national spokespeople, serve as a point of contact for media inquiries, and counsel MMI’s media team, including spokespeople, bloggers, social media contributors and moderators, on media relations best practices, key messages, policies and procedures.
Serve as a valuable and active member of the marketing and MMI team:
• Seek to identify opportunities for improvements and make constructive suggestions for changes.
• Responds to requests from senior management in a timely manner and work on special projects, as assigned.
• Supports and complies with all company policies, procedures, guidelines, and ethical standards. Maintains the highest standards of confidentiality and complies with all policies and procedures to protect client’s privacy, MMI’s propriety information and the privacy of MMI’s employee information.
• Represents MMI professionally and effectively by living out our mission, vision, and guiding principles.
• Responsible for customer satisfaction through expression of caring in words and actions with every person with whom we come in contact.

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Tanisha Warner-Smith

Marketing & Communications Professional

Content Strategist / Co-Founder

Communications Manager

Marketing and Communications Program Manager