Identified quick-win portfolio opportunities on a national and regional level for several product categories (in terms of price-pack architecture, assortment in terms of flavor and fat level) that increased sales by 10-15% and was presented to General Manager of Danone Russia
Calculated elasticity for national product assortment across main distribution channels for the sales strategy in a short period of time
Implemented cross-functional projects (a launch of a private label for the biggest Russian retailer and a price-monitoring project)
Developed mapping for the current portfolio based on the moments of consumption, that identified opportunities for innovations
