Analyzed the Online Food market in Germany in a team of 4 students
Developed recommendations for the market players on how they can convince German consumers to adopt Online Food Retailing based on a survey of >1000 consumers and expert interviews
Developed a business concept for a new online service in a team of 5 students
Defined the target groups for the new service based on 12 customer interviews and precisely calculated the market potential for the timeline of 5 years
Identified quick-win portfolio opportunities on a national and regional level for several product categories (in terms of price-pack architecture, assortment in terms of flavor and fat level) that increased sales by 10-15% and was presented to General Manager of Danone Russia
Calculated elasticity for national product assortment across main distribution channels for the sales strategy in a short period of time
Implemented cross-functional projects (a launch of a private label for the biggest Russian retailer and a price-monitoring project)
Developed mapping for the current portfolio based on the moments of consumption, that identified opportunities for innovations
