TAMARA MAKAROVA

Resume created on DoYouBuzz

Experiences

Analyzed the Online Food market in Germany in a team of 4 students
Developed recommendations for the market players on how they can convince German consumers to adopt Online Food Retailing based on a survey of >1000 consumers and expert interviews

Developed a business concept for a new online service in a team of 5 students
Defined the target groups for the new service based on 12 customer interviews and precisely calculated the market potential for the timeline of 5 years

Identified quick-win portfolio opportunities on a national and regional level for
several product categories (in terms of price-pack architecture, assortment in terms of flavor and fat level) that increased sales by 10-15% and was presented to General Manager of Danone Russia
Calculated elasticity for national product assortment across main distribution channels for the sales strategy in a short period of time
Implemented cross-functional projects (a launch of a private label for the biggest Russian retailer and a price-monitoring project)
Developed mapping for the current portfolio based on the moments of consumption, that identified opportunities for innovations

Identified ways to lower costs of several plants
Found mutually beneficial delivery terms for both parties in an international
sales contract in a short time period (2 weeks)

Education

Current GPA 1,2/1
Minor: Marketing
Semester abroad: Aalto University School of Business (August-December 2017)

Cum laude diploma, GPA 4,9/5
Thesis: "Development of low carbon energy in Russia with application of Germany's experience" (Grade 5/5)

Skills

Interests

Organization of a scientific conference among the leading Russian universities (coordinated the work of the organization team, prepared the program of the event, and moderated the event)
Events co-organization (Bücherale 2014 in Moscow for around 40 participants; PIM & CEMS Club Winterparty 2016/17 in Cologne for more than 250 participants; CEMSies on Stage in Helsinki for around 60 participants)

Head of Communication & PR at CEMS Club Helsinki (coordinated the work of the team of 6 people and increased the frequency of the publication on the social media channels)
Marketing of CEMS DACH Forum 2017 (coordinated the work of the marketing team and attracted 38 students from 20 business schools with the help of the content management and online advertising)

Entry position