Steve Basmajian
Omni Channel Digital Leader
UX/UI
Omni channel
Design
Development
Business development
Professional Status
Employed
Available
About Me
I'm a successful omni channel media professional with over 10 years of experience designing marketing strategies, creative, and campaigns.
I've led both creative and technical development teams to push the limits of visual design and develop innovative digital architecture with proven success.
My broad knowledge in the digital marketing space spans enterprise-level marketing platforms, UX/UI design, visual design, and digital platform development.
I've led both creative and technical development teams to push the limits of visual design and develop innovative digital architecture with proven success.
My broad knowledge in the digital marketing space spans enterprise-level marketing platforms, UX/UI design, visual design, and digital platform development.
Channel Manager and Digital Development Lead
The Howard Hughes Corporation
Since July 2016
Full-time
Dallas
United States - Texas
- Led a cross-functional team of strategists, project managers, content authors and contractors to produce a highly-scalable CMS that brought internal operating efficiencies and increased performance at a lower cost.
- Established marketing process and omni channel strategy for $5B real estate company leading to substantial improvements and exceeding KPI targets
- Oversaw integrated digital marketing platforms and channel setup for Web, Email and Social (Adobe Experience Manager, Adobe Campaign, Adobe Social, Adobe Analytics)
- As the UX/UI expert for the company, I directed several new platforms to be deployed in the near-future focusing on internal communications and voice-based communication (VUI)
Creative Lead
Six Flags Entertainment
January 2010
to July 2016
Full-time
Grand Prairie
United States - Texas
- Led internal creative team to develop endemic and engaging creative for brands including Samsung, Nokia, Kraft, Walgreens, and Discover.
- Strategized marketing execution for digital, print, OOH, and events
- Designed user interface and experiences for Web, Mobile and OOH Digital Media
- Implemented in-house digital design process and best practices to the creative team
Graphic Designer
Six Flags Entertainment
June 2009
to January 2010
Full-time
Grand Prairie
United States - Texas
- Produced captivating print, motion and digital creative for marketing partners through Six Flags Media Networks
- Catalyzed in-house creative production leading to increased revenue from sponsorship clients
- Conceptualized endemic creative combining Six Flags and client brand standards
- Consulted on marketing initiatives and execution
Marketing & Sales Planner
Six Flags Entertainment
January 2009
to June 2009
Full-time
Grand Praire
United States - Texas
- Strategized in-park and in-market marketing/sponsorship activations and events
- Produced vivid and compelling sales proposals that drove multi-million dollar sponsorship deals
- Conceptualized innovative marketing campaigns integrating digital OOH media and Social
- Collaborated with fulfillment teams and field marketing to ensure successful execution of marketing activations
Co-Founder
Gimme!
June 2011
to November 2015
Coppell
United States - Texas
- UX/UI design for Web & Mobile loyalty program
- Rapid prototyping
- Partnership marketing and business development
Company Description
Gimme! was a start-up born inside of Six Flags as a concept to leverage receipts as marketing touch-points by dynamically printing ads on receipts based on purchase data.
Partner
Loudsprout
January 2006
to January 2009
Full-time
Denton
United States - Texas
- UX/UI design for mobile advertising platform
- Business development in US and Australia markets
- Symbian and SIM development
Company Description
Developed mobile advertising software and services, focusing on transmitting multimedia content to mobile phones. Created mobile content, brochures, investment materials and business plans.
