Steve Bailet
Communication & Marketing Executive Manager / Director
40 years old
Driving License
Nice (06) France
Employed
Open to opportunities
Superyacht Marketing specialist - Luxury assets & UHNW Clientele. Communication & Marketing specialist since 2007, with a specific knowledge about the world of luxury goods and UHNW clientele, especially in the Superyacht industry.
Creating and developing new marketing strategies for customers in search of novelty, bringing my creativity to link new markets, sitting the strategic position of my company are above all my main goals in all the projects I'm in charge of. These tasks, which passionate me, built my personality : being versatile, creative and enthusiast are my keywords!
Curious about my environment and novelties, very open to new technologies and Web 2.0, my ambition is to always be "one step ahead", to positively surprise in an increasingly competitive environment such as the luxury yachting industry, luxury or hyper-luxury oriented.
Main Marketing and Communication specialities (non exhaustive list) :
• Marketing Project Management (website, branding, corporate language, collaterals)
• Webmarketing (with a specific knowledge on CMS softwares + Google Analytics and Google Adwords)
• Direct Marketing
• Internal & External Communication
• Community Management (main social pages and blogging)
• Events Management with a high specialization in Yachts Shows (Monaco / Cannes / Paris / Genoa)
• Magazine direction (ONLY Magazine, Imperial Charter Directory)
• Copywriting
Luxury domains :
• Yachting (super yachts from 40m to over 100m)
• Luxury Real Estate (goods over 1M€ value)
• Private Insurance
Creating and developing new marketing strategies for customers in search of novelty, bringing my creativity to link new markets, sitting the strategic position of my company are above all my main goals in all the projects I'm in charge of. These tasks, which passionate me, built my personality : being versatile, creative and enthusiast are my keywords!
Curious about my environment and novelties, very open to new technologies and Web 2.0, my ambition is to always be "one step ahead", to positively surprise in an increasingly competitive environment such as the luxury yachting industry, luxury or hyper-luxury oriented.
Main Marketing and Communication specialities (non exhaustive list) :
• Marketing Project Management (website, branding, corporate language, collaterals)
• Webmarketing (with a specific knowledge on CMS softwares + Google Analytics and Google Adwords)
• Direct Marketing
• Internal & External Communication
• Community Management (main social pages and blogging)
• Events Management with a high specialization in Yachts Shows (Monaco / Cannes / Paris / Genoa)
• Magazine direction (ONLY Magazine, Imperial Charter Directory)
• Copywriting
Luxury domains :
• Yachting (super yachts from 40m to over 100m)
• Luxury Real Estate (goods over 1M€ value)
• Private Insurance
MARKETING & COMMUNICATION EXECUTIVE MANAGER
Groupe Pastor / ONLY Private Insurance
October 2013
to December 2014
Full-time
Monaco
Monaco
- Created in Monaco in 1988 by Jean-Victor Pastor, Suisscourtage is one of the insurance brokers reference assurance on the French Riviera and among the best 30 brokers in France. www.suisscourtage.com
ONLY Exclusive Insurance, created in 2013 under his leadership and became ONLY Private Insurance in 2015, includes offers for the UHNW clientele with very specific requirements for all kind of requests (exclusive properties and cars, horse, wine, luxury goods, etc...) and complete its expertise through its full range ONLYYACHT (Yachts & superyachts) and ONLYJET (private aviation & aircraft).
Broker of over 350 yachts & aircrafts, ONLY Exclusive Insurance has established itself as one of the industry standard for high-end insurance.
MAIN TAKS: - Monitoring of all Communications & Marketing company strategy for its Monaco headquarters, French agencies (Cannes, Menton, Monaco, Antibes) and European offices (Geneva, Luxembourg, London)
- Development of new web & print communication campaigns, in agreement with the CEO, the General Management and Sales Management
- Active member of the Project Department for the complete overhaul of logos, values, brochures, POS and website for the 2 brands (launch schedule : end of civil year 2014)
- Establishment, monitoring and reporting of events (EBACE Geneva, Monaco Yacht Show, time events as Ice Cream by ONLYYACHT or ONLYYACHT Sushi Party for the Monaco Yacht Show) and special events (ONLYYACHT Owners Party, managing over 280 guests and 40 luxury partners staff + amenities)
- Daily monitoring of activities in close collaboration with all Suisscourtage and ONLY Exclusive Insurance Sales Teams
RESULTS : - Complete refund of the company's identity ended (including website, communication tools and officials documents)
- Management of all ONLYYACHT's spaces during the Monaco Yacht Show 2014 : VIP Space (La Rascasse), booth (Tente Darse Sud) and new offices at the Yacht Club de Monaco Gallery
- Monitoring of 2 major events :
ONLYYACHT OWNERS PARTY (Maya Bay / 280 guests / monitoring of all exclusive amenities such as Cartier jewels, Ferrari courtesy cars, champagne, sake & caviar partners, photograph + post-event) with excellents results and follow up of the Sales Team.
SUSHI PARTY BY ONLYYACHT (YCM Gallery / 200 guests / monitoring of the full project, from flyers and guests lists to post-event and team management)
- Complete refund of the company's identity ended (including website, communication tools and officials documents)
