Superyacht Marketing specialist - Luxury assets & UHNW Clientele. Communication & Marketing specialist since 2007, with a specific knowledge about the world of luxury goods and UHNW clientele, especially in the Superyacht industry.
Creating and developing new marketing strategies for customers in search of novelty, bringing my creativity to link new markets, sitting the strategic position of my company are above all my main goals in all the projects I'm in charge of. These tasks, which passionate me, built my personality : being versatile, creative and enthusiast are my keywords!
Curious about my environment and novelties, very open to new technologies and Web 2.0, my ambition is to always be "one step ahead", to positively surprise in an increasingly competitive environment such as the luxury yachting industry, luxury or hyper-luxury oriented.
Main Marketing and Communication specialities (non exhaustive list) :
• Marketing Project Management (website, branding, corporate language, collaterals) • Webmarketing (with a specific knowledge on CMS softwares + Google Analytics and Google Adwords) • Direct Marketing • Internal & External Communication • Community Management (main social pages and blogging) • Events Management with a high specialization in Yachts Shows (Monaco / Cannes / Paris / Genoa) • Magazine direction (ONLY Magazine, Imperial Charter Directory) • Copywriting
Luxury domains :
• Yachting (super yachts from 40m to over 100m) • Luxury Real Estate (goods over 1M€ value) • Private Insurance
Michaël Zingraf Real Estate has remained for over three decades, synonym of trust, integrity, discretion and excellence. www.michael-zingraf.com
Over the years, the group has kept satisfying the requirements and demands of 85% international clientele, proposing exceptional, unique and spectacular valuable properties both for sale and seasonal rent.
An ever-greater know-how acquired over the time in addition with professionalism implemented for each client, Michaël Zingraf has become a reference name in luxury real estate. Christie’s International Real Estate network confirmed it in choosing Michaël Zingraf Real Estate as its exclusive affiliate in the south east of France. This newly opened page in the history of the group is once again marked with the stamp of excellence.
MAIN TASKS:
Monitoring of all Communications & Marketing company strategy for its 11 agencies between Fench Riviera and Provence
Development of new communication campaigns, in agreement with the CEO : magazine, special events.
New e-marketing strategy, including corporate website, social networks and newsletters.
