Steve Bailet
Communication & Marketing Executive Manager / Director
40 years old
Driving License
Nice (06) France
Employed
Open to opportunities
Superyacht Marketing specialist - Luxury assets & UHNW Clientele. Communication & Marketing specialist since 2007, with a specific knowledge about the world of luxury goods and UHNW clientele, especially in the Superyacht industry.
Creating and developing new marketing strategies for customers in search of novelty, bringing my creativity to link new markets, sitting the strategic position of my company are above all my main goals in all the projects I'm in charge of. These tasks, which passionate me, built my personality : being versatile, creative and enthusiast are my keywords!
Curious about my environment and novelties, very open to new technologies and Web 2.0, my ambition is to always be "one step ahead", to positively surprise in an increasingly competitive environment such as the luxury yachting industry, luxury or hyper-luxury oriented.
Main Marketing and Communication specialities (non exhaustive list) :
• Marketing Project Management (website, branding, corporate language, collaterals)
• Webmarketing (with a specific knowledge on CMS softwares + Google Analytics and Google Adwords)
• Direct Marketing
• Internal & External Communication
• Community Management (main social pages and blogging)
• Events Management with a high specialization in Yachts Shows (Monaco / Cannes / Paris / Genoa)
• Magazine direction (ONLY Magazine, Imperial Charter Directory)
• Copywriting
Luxury domains :
• Yachting (super yachts from 40m to over 100m)
• Luxury Real Estate (goods over 1M€ value)
• Private Insurance
Creating and developing new marketing strategies for customers in search of novelty, bringing my creativity to link new markets, sitting the strategic position of my company are above all my main goals in all the projects I'm in charge of. These tasks, which passionate me, built my personality : being versatile, creative and enthusiast are my keywords!
Curious about my environment and novelties, very open to new technologies and Web 2.0, my ambition is to always be "one step ahead", to positively surprise in an increasingly competitive environment such as the luxury yachting industry, luxury or hyper-luxury oriented.
Main Marketing and Communication specialities (non exhaustive list) :
• Marketing Project Management (website, branding, corporate language, collaterals)
• Webmarketing (with a specific knowledge on CMS softwares + Google Analytics and Google Adwords)
• Direct Marketing
• Internal & External Communication
• Community Management (main social pages and blogging)
• Events Management with a high specialization in Yachts Shows (Monaco / Cannes / Paris / Genoa)
• Magazine direction (ONLY Magazine, Imperial Charter Directory)
• Copywriting
Luxury domains :
• Yachting (super yachts from 40m to over 100m)
• Luxury Real Estate (goods over 1M€ value)
• Private Insurance
Head of Marketing
Imperial Yachts
Since March 2015
Monaco
Monaco
- Luxury Yachting 360° • Superyacht & Megayacht matters with a 24/7 dedication to all projects in New Construction, Yacht Management, Sales & Purchase, Charter - www.imperial-yachts.com
Established in Monaco since 2005, IMPERIAL dedicates its strength and energy to passionate, experienced superyachts clients for all their yachting needs through their life: with strong credentials in New Construction deliveries ( four 100m+ superyacht to be delivered between 2017 and 2021) along the most reputed shipyards such like Lürssen, Amels, Nobiskrug or Abeking & Rasmussen, IMPERIAL imposes itself as a major actor of the industry trough the years.
MAIN TASKS: - Digital Marketing (CMS Management - Google tools such as Analytics or Search Console - SEO - PPC - Contents copywriting)
- Offline Marketing (partnerships establishment through Monaco, Russia and Europe with some of the most luxury brands in the UHNW world)
- Project Management on various aspects:
- on all corporate events, such as Monaco Grand Prix and Historic Grand Prix, Monaco Yacht Show, open days and more, still in strong collaboration with our local partners
- for all photo shoots in various worldwide location (Caribbean, South East Asia, French Riviera), including suppliers sourcing and management, budget control and daily monitoring of tasks on site
- on corporate publications (annual Charter Directory, Corporate Brochure)
- on all corporate events, such as Monaco Grand Prix and Historic Grand Prix, Monaco Yacht Show, open days and more, still in strong collaboration with our local partners
- Marketing collaterals sourcing and / or creation based on annual reporting made by the Marketing département from the feedback of the Imperial team
- Community Management, including Facebook, Twitter, LinkedIn or Instagram• Sales & Charter Marketing (brochures print & digital, updates, newsflashes)• Marketing Budget creation and daily monitoring in line with the Board's strategy
- Benchmark for all Marketing needs (partners, suppliers)
- PR and monitoring of all main industry medias
- Marketing Budget create, development and monitoring, according to the Board's strategy with regular updates
MAIN CURRENT RESULTS: - Graphic language and message re-designed in 2015-2016
- New website launched in March 2016 - first data: +80% increase of monthly visits, +50% increase of leads
- Charter Directories 2015 and 2016 new design and contents
- Numerous covers and articles obtains for the Central Agency fleet in printed specialized medias such as ShowBoats, Superyachttimes or Boat Exclusive; Lifestyle major magazines such as Robb Report or Centurion
- Development of a new books series for our CA vessels, both sales or charter
- Consolidation and development of existing & new partnerships through French Riviera, Italian Riviera, Costa Smeralda, Switzerland, UK and Russia
- Ongoing: development of a complete new brand with marketing assets, graphic language and website
- Graphic language and message re-designed in 2015-2016
