Superyacht Marketing specialist - Luxury assets & UHNW Clientele. Communication & Marketing specialist since 2007, with a specific knowledge about the world of luxury goods and UHNW clientele, especially in the Superyacht industry.
Creating and developing new marketing strategies for customers in search of novelty, bringing my creativity to link new markets, sitting the strategic position of my company are above all my main goals in all the projects I'm in charge of. These tasks, which passionate me, built my personality : being versatile, creative and enthusiast are my keywords!
Curious about my environment and novelties, very open to new technologies and Web 2.0, my ambition is to always be "one step ahead", to positively surprise in an increasingly competitive environment such as the luxury yachting industry, luxury or hyper-luxury oriented.
Main Marketing and Communication specialities (non exhaustive list) :
• Marketing Project Management (website, branding, corporate language, collaterals) • Webmarketing (with a specific knowledge on CMS softwares + Google Analytics and Google Adwords) • Direct Marketing • Internal & External Communication • Community Management (main social pages and blogging) • Events Management with a high specialization in Yachts Shows (Monaco / Cannes / Paris / Genoa) • Magazine direction (ONLY Magazine, Imperial Charter Directory) • Copywriting
Luxury domains :
• Yachting (super yachts from 40m to over 100m) • Luxury Real Estate (goods over 1M€ value) • Private Insurance
Promoting ESPEME program during the 2009-2010 school year, through a careful exploration of a triangular high schools area Menton - Nîmes - Lyon, students parlors guidance and timely appointment.
MAIN TASKS:
MARKETING
ESPEME, Bachelor program from EDHEC Business School (Nice, France) - 5th post-baccalaureate business school in France and post-baccalaureate 1st establishment in France for the marketing industry
Managing a team of 10 trainees students : implementation process of promotion, programming and daily momentum
Management of the entrance exam PASS, reminders and records of applications for the Nice entity.
RESULTS:
+ 40% increase of listings during the school year 2009/2010 for the entrance exam PASS.
+ 25% of student events (Studyrama, etc...) and high schools covered by the teams.
