Superyacht Marketing specialist - Luxury assets & UHNW Clientele. Communication & Marketing specialist since 2007, with a specific knowledge about the world of luxury goods and UHNW clientele, especially in the Superyacht industry.
Creating and developing new marketing strategies for customers in search of novelty, bringing my creativity to link new markets, sitting the strategic position of my company are above all my main goals in all the projects I'm in charge of. These tasks, which passionate me, built my personality : being versatile, creative and enthusiast are my keywords!
Curious about my environment and novelties, very open to new technologies and Web 2.0, my ambition is to always be "one step ahead", to positively surprise in an increasingly competitive environment such as the luxury yachting industry, luxury or hyper-luxury oriented.
Main Marketing and Communication specialities (non exhaustive list) :
• Marketing Project Management (website, branding, corporate language, collaterals) • Webmarketing (with a specific knowledge on CMS softwares + Google Analytics and Google Adwords) • Direct Marketing • Internal & External Communication • Community Management (main social pages and blogging) • Events Management with a high specialization in Yachts Shows (Monaco / Cannes / Paris / Genoa) • Magazine direction (ONLY Magazine, Imperial Charter Directory) • Copywriting
Luxury domains :
• Yachting (super yachts from 40m to over 100m) • Luxury Real Estate (goods over 1M€ value) • Private Insurance
Responsible for promoting products and services of the platform, in charge of coordinating a network of 128travel agencies between Nice and Genoa (Italy).
Promotion of the platform travel program PLAISIR DE PARTIR, bringing together agencies promoting the destinations from Nice.
Year-animation of all agencies with events and new products.
Feedback and adaptation of our offers to the partners depending the feedbacks.
Detailed Description
Signatures of 40 partner agencies for the travel platform program PLAISIR DE PARTIR in my area.
CA of € 11.5 K for the year and increase of performance & uses of processes (parking, conference rooms, etc ...) for our non-partner agencies.
RESULTS :
Company Description
Second busiest airport in France in terms of attendance - 11 million passengers / year on average (2010 data)
