Steve Bailet
Communication & Marketing Executive Manager / Director
40 years old
Driving License
Nice (06) France
Employed
Open to opportunities
Superyacht Marketing specialist - Luxury assets & UHNW Clientele. Communication & Marketing specialist since 2007, with a specific knowledge about the world of luxury goods and UHNW clientele, especially in the Superyacht industry.
Creating and developing new marketing strategies for customers in search of novelty, bringing my creativity to link new markets, sitting the strategic position of my company are above all my main goals in all the projects I'm in charge of. These tasks, which passionate me, built my personality : being versatile, creative and enthusiast are my keywords!
Curious about my environment and novelties, very open to new technologies and Web 2.0, my ambition is to always be "one step ahead", to positively surprise in an increasingly competitive environment such as the luxury yachting industry, luxury or hyper-luxury oriented.
Main Marketing and Communication specialities (non exhaustive list) :
• Marketing Project Management (website, branding, corporate language, collaterals)
• Webmarketing (with a specific knowledge on CMS softwares + Google Analytics and Google Adwords)
• Direct Marketing
• Internal & External Communication
• Community Management (main social pages and blogging)
• Events Management with a high specialization in Yachts Shows (Monaco / Cannes / Paris / Genoa)
• Magazine direction (ONLY Magazine, Imperial Charter Directory)
• Copywriting
Luxury domains :
• Yachting (super yachts from 40m to over 100m)
• Luxury Real Estate (goods over 1M€ value)
• Private Insurance
Creating and developing new marketing strategies for customers in search of novelty, bringing my creativity to link new markets, sitting the strategic position of my company are above all my main goals in all the projects I'm in charge of. These tasks, which passionate me, built my personality : being versatile, creative and enthusiast are my keywords!
Curious about my environment and novelties, very open to new technologies and Web 2.0, my ambition is to always be "one step ahead", to positively surprise in an increasingly competitive environment such as the luxury yachting industry, luxury or hyper-luxury oriented.
Main Marketing and Communication specialities (non exhaustive list) :
• Marketing Project Management (website, branding, corporate language, collaterals)
• Webmarketing (with a specific knowledge on CMS softwares + Google Analytics and Google Adwords)
• Direct Marketing
• Internal & External Communication
• Community Management (main social pages and blogging)
• Events Management with a high specialization in Yachts Shows (Monaco / Cannes / Paris / Genoa)
• Magazine direction (ONLY Magazine, Imperial Charter Directory)
• Copywriting
Luxury domains :
• Yachting (super yachts from 40m to over 100m)
• Luxury Real Estate (goods over 1M€ value)
• Private Insurance
MARKETING & COMMUNICATION MANAGER / AFTER SALES FERRETTI GROUP COORDINATOR
ABYS Yachting
June 2010
to November 2013
Full-time
Antibes
France
- ABYS Yachting, founded in 1997 in Antibes (French Riviera, France) is one of the Brokerage & New Builds specialist in South of France, especially on the French Riviera with more than 15-years experience. www.abys-yachting.com
Exclusive France Dealer for Airon Marine since 1998, and Exclusive France Dealer since 2009 for majors Ferretti Group brands Ferretti Yachts and Pershing, ABYS is also Authorized Dealer for France since 2011 for 3 other major brands from the famous italian group, Ferretti Custom Line, Ferretti Navetta and Mochi Craft.
MAIN TASKS: - MARKETING
- Creation process with webdesigner, launch and daily management of the new website (daily updates with new builds, brokerage & charters offers + news and press review )
- CRM creation : management of this new tool with all the Sales Departement and daily updates
- COMMUNICATION
- Community Managing : creation and management of several social networks pages (Facebook, Twitter, LinkedIn, Youtube, Google Plus) with daily updates according Sales & Charter needs
- Graphic creation for all kind of supports (brochures, advertizing pages, sales materials, etc...) for our Communication, Sales & Charter Departments
- Boat shows organization (Cannes, Yacht Show, MIPIM, Nautico di Genova, Antibes Yacht Show, NAUTIC Paris, etc...)
- Communication & Marketing budget management in collaboration with the Executive Office
- From June 2011 to October 2013 : After Sales Coordinator between the ABYS Sales Team and the Ferretti Group After Sales for all the Ferretti Group motoryachts under warranty sold by ABYS.
- Definition of problems onboard
- Appointments with technicians
- Report with the ABYS Sales Team and motor yachts captain
RESULTS: - Definition of problems onboard
- Branding refreshment with complete new look and behavior on Digital and Offline
- Annual 40% increase in Internet traffic and applications New Builds - Brokerage- Charter since 2011
- Branding refreshment with complete new look and behavior on Digital and Offline
