Steve Bailet
Communication & Marketing Executive Manager / Director
40 years old
Driving License
Nice (06) France
Employed
Open to opportunities
Superyacht Marketing specialist - Luxury assets & UHNW Clientele. Communication & Marketing specialist since 2007, with a specific knowledge about the world of luxury goods and UHNW clientele, especially in the Superyacht industry.
Creating and developing new marketing strategies for customers in search of novelty, bringing my creativity to link new markets, sitting the strategic position of my company are above all my main goals in all the projects I'm in charge of. These tasks, which passionate me, built my personality : being versatile, creative and enthusiast are my keywords!
Curious about my environment and novelties, very open to new technologies and Web 2.0, my ambition is to always be "one step ahead", to positively surprise in an increasingly competitive environment such as the luxury yachting industry, luxury or hyper-luxury oriented.
Main Marketing and Communication specialities (non exhaustive list) :
• Marketing Project Management (website, branding, corporate language, collaterals)
• Webmarketing (with a specific knowledge on CMS softwares + Google Analytics and Google Adwords)
• Direct Marketing
• Internal & External Communication
• Community Management (main social pages and blogging)
• Events Management with a high specialization in Yachts Shows (Monaco / Cannes / Paris / Genoa)
• Magazine direction (ONLY Magazine, Imperial Charter Directory)
• Copywriting
Luxury domains :
• Yachting (super yachts from 40m to over 100m)
• Luxury Real Estate (goods over 1M€ value)
• Private Insurance
Creating and developing new marketing strategies for customers in search of novelty, bringing my creativity to link new markets, sitting the strategic position of my company are above all my main goals in all the projects I'm in charge of. These tasks, which passionate me, built my personality : being versatile, creative and enthusiast are my keywords!
Curious about my environment and novelties, very open to new technologies and Web 2.0, my ambition is to always be "one step ahead", to positively surprise in an increasingly competitive environment such as the luxury yachting industry, luxury or hyper-luxury oriented.
Main Marketing and Communication specialities (non exhaustive list) :
• Marketing Project Management (website, branding, corporate language, collaterals)
• Webmarketing (with a specific knowledge on CMS softwares + Google Analytics and Google Adwords)
• Direct Marketing
• Internal & External Communication
• Community Management (main social pages and blogging)
• Events Management with a high specialization in Yachts Shows (Monaco / Cannes / Paris / Genoa)
• Magazine direction (ONLY Magazine, Imperial Charter Directory)
• Copywriting
Luxury domains :
• Yachting (super yachts from 40m to over 100m)
• Luxury Real Estate (goods over 1M€ value)
• Private Insurance
Head of Marketing
Imperial Yachts
Since March 2015
Monaco
Monaco
- Luxury Yachting 360° • Superyacht & Megayacht matters with a 24/7 dedication to all projects in New Construction, Yacht Management, Sales & Purchase, Charter - www.imperial-yachts.com
Established in Monaco since 2005, IMPERIAL dedicates its strength and energy to passionate, experienced superyachts clients for all their yachting needs through their life: with strong credentials in New Construction deliveries ( four 100m+ superyacht to be delivered between 2017 and 2021) along the most reputed shipyards such like Lürssen, Amels, Nobiskrug or Abeking & Rasmussen, IMPERIAL imposes itself as a major actor of the industry trough the years.
MAIN TASKS: - Digital Marketing (CMS Management - Google tools such as Analytics or Search Console - SEO - PPC - Contents copywriting)
- Offline Marketing (partnerships establishment through Monaco, Russia and Europe with some of the most luxury brands in the UHNW world)
- Project Management on various aspects:
- on all corporate events, such as Monaco Grand Prix and Historic Grand Prix, Monaco Yacht Show, open days and more, still in strong collaboration with our local partners
- for all photo shoots in various worldwide location (Caribbean, South East Asia, French Riviera), including suppliers sourcing and management, budget control and daily monitoring of tasks on site
- on corporate publications (annual Charter Directory, Corporate Brochure)
- on all corporate events, such as Monaco Grand Prix and Historic Grand Prix, Monaco Yacht Show, open days and more, still in strong collaboration with our local partners
- Marketing collaterals sourcing and / or creation based on annual reporting made by the Marketing département from the feedback of the Imperial team
- Community Management, including Facebook, Twitter, LinkedIn or Instagram• Sales & Charter Marketing (brochures print & digital, updates, newsflashes)• Marketing Budget creation and daily monitoring in line with the Board's strategy
- Benchmark for all Marketing needs (partners, suppliers)
- PR and monitoring of all main industry medias
- Marketing Budget create, development and monitoring, according to the Board's strategy with regular updates
MAIN CURRENT RESULTS: - Graphic language and message re-designed in 2015-2016
- New website launched in March 2016 - first data: +80% increase of monthly visits, +50% increase of leads
- Charter Directories 2015 and 2016 new design and contents
- Numerous covers and articles obtains for the Central Agency fleet in printed specialized medias such as ShowBoats, Superyachttimes or Boat Exclusive; Lifestyle major magazines such as Robb Report or Centurion
- Development of a new books series for our CA vessels, both sales or charter
- Consolidation and development of existing & new partnerships through French Riviera, Italian Riviera, Costa Smeralda, Switzerland, UK and Russia
- Ongoing: development of a complete new brand with marketing assets, graphic language and website
- Graphic language and message re-designed in 2015-2016
MARKETING & COMMUNICATION EXECUTIVE MANAGER
Michaël Zingraf Real Estate
December 2014
to March 2015
Full-time
Cannes
France
- Michaël Zingraf Real Estate has remained for over three decades, synonym of trust, integrity, discretion and excellence. www.michael-zingraf.com
Over the years, the group has kept satisfying the requirements and demands of 85% international clientele, proposing exceptional, unique and spectacular valuable properties both for sale and seasonal rent.
An ever-greater know-how acquired over the time in addition with professionalism implemented for each client, Michaël Zingraf has become a reference name in luxury real estate. Christie’s International Real Estate network confirmed it in choosing Michaël Zingraf Real Estate as its exclusive affiliate in the south east of France. This newly opened page in the history of the group is once again marked with the stamp of excellence.
MAIN TASKS: - Monitoring of all Communications & Marketing company strategy for its 11 agencies between Fench Riviera and Provence
- Development of new communication campaigns, in agreement with the CEO : magazine, special events.
- New e-marketing strategy, including corporate website, social networks and newsletters.
- Team Management (2 persons)
MARKETING & COMMUNICATION EXECUTIVE MANAGER
Groupe Pastor / ONLY Private Insurance
October 2013
to December 2014
Full-time
Monaco
Monaco
- Created in Monaco in 1988 by Jean-Victor Pastor, Suisscourtage is one of the insurance brokers reference assurance on the French Riviera and among the best 30 brokers in France. www.suisscourtage.com
ONLY Exclusive Insurance, created in 2013 under his leadership and became ONLY Private Insurance in 2015, includes offers for the UHNW clientele with very specific requirements for all kind of requests (exclusive properties and cars, horse, wine, luxury goods, etc...) and complete its expertise through its full range ONLYYACHT (Yachts & superyachts) and ONLYJET (private aviation & aircraft).
Broker of over 350 yachts & aircrafts, ONLY Exclusive Insurance has established itself as one of the industry standard for high-end insurance.
MAIN TAKS: - Monitoring of all Communications & Marketing company strategy for its Monaco headquarters, French agencies (Cannes, Menton, Monaco, Antibes) and European offices (Geneva, Luxembourg, London)
- Development of new web & print communication campaigns, in agreement with the CEO, the General Management and Sales Management
- Active member of the Project Department for the complete overhaul of logos, values, brochures, POS and website for the 2 brands (launch schedule : end of civil year 2014)
- Establishment, monitoring and reporting of events (EBACE Geneva, Monaco Yacht Show, time events as Ice Cream by ONLYYACHT or ONLYYACHT Sushi Party for the Monaco Yacht Show) and special events (ONLYYACHT Owners Party, managing over 280 guests and 40 luxury partners staff + amenities)
- Daily monitoring of activities in close collaboration with all Suisscourtage and ONLY Exclusive Insurance Sales Teams
RESULTS : - Complete refund of the company's identity ended (including website, communication tools and officials documents)
- Management of all ONLYYACHT's spaces during the Monaco Yacht Show 2014 : VIP Space (La Rascasse), booth (Tente Darse Sud) and new offices at the Yacht Club de Monaco Gallery
- Monitoring of 2 major events :
ONLYYACHT OWNERS PARTY (Maya Bay / 280 guests / monitoring of all exclusive amenities such as Cartier jewels, Ferrari courtesy cars, champagne, sake & caviar partners, photograph + post-event) with excellents results and follow up of the Sales Team.
SUSHI PARTY BY ONLYYACHT (YCM Gallery / 200 guests / monitoring of the full project, from flyers and guests lists to post-event and team management)
- Complete refund of the company's identity ended (including website, communication tools and officials documents)
MARKETING & COMMUNICATION MANAGER / AFTER SALES FERRETTI GROUP COORDINATOR
ABYS Yachting
June 2010
to November 2013
Full-time
Antibes
France
- ABYS Yachting, founded in 1997 in Antibes (French Riviera, France) is one of the Brokerage & New Builds specialist in South of France, especially on the French Riviera with more than 15-years experience. www.abys-yachting.com
Exclusive France Dealer for Airon Marine since 1998, and Exclusive France Dealer since 2009 for majors Ferretti Group brands Ferretti Yachts and Pershing, ABYS is also Authorized Dealer for France since 2011 for 3 other major brands from the famous italian group, Ferretti Custom Line, Ferretti Navetta and Mochi Craft.
MAIN TASKS: - MARKETING
- Creation process with webdesigner, launch and daily management of the new website (daily updates with new builds, brokerage & charters offers + news and press review )
- CRM creation : management of this new tool with all the Sales Departement and daily updates
- COMMUNICATION
- Community Managing : creation and management of several social networks pages (Facebook, Twitter, LinkedIn, Youtube, Google Plus) with daily updates according Sales & Charter needs
- Graphic creation for all kind of supports (brochures, advertizing pages, sales materials, etc...) for our Communication, Sales & Charter Departments
- Boat shows organization (Cannes, Yacht Show, MIPIM, Nautico di Genova, Antibes Yacht Show, NAUTIC Paris, etc...)
- Communication & Marketing budget management in collaboration with the Executive Office
- From June 2011 to October 2013 : After Sales Coordinator between the ABYS Sales Team and the Ferretti Group After Sales for all the Ferretti Group motoryachts under warranty sold by ABYS.
- Definition of problems onboard
- Appointments with technicians
- Report with the ABYS Sales Team and motor yachts captain
RESULTS: - Definition of problems onboard
- Branding refreshment with complete new look and behavior on Digital and Offline
- Annual 40% increase in Internet traffic and applications New Builds - Brokerage- Charter since 2011
- Branding refreshment with complete new look and behavior on Digital and Offline
MARKETING PROJECT MANAGER
Groupe EDHEC
September 2009
to June 2010
Part-time
Nice
France
- Promoting ESPEME program during the 2009-2010 school year, through a careful exploration of a triangular high schools area Menton - Nîmes - Lyon, students parlors guidance and timely appointment.
MAIN TASKS: - MARKETING
- ESPEME, Bachelor program from EDHEC Business School (Nice, France) - 5th post-baccalaureate business school in France and post-baccalaureate 1st establishment in France for the marketing industry
- Managing a team of 10 trainees students : implementation process of promotion, programming and daily momentum
- Management of the entrance exam PASS, reminders and records of applications for the Nice entity.
RESULTS: - + 40% increase of listings during the school year 2009/2010 for the entrance exam PASS.
- + 25% of student events (Studyrama, etc...) and high schools covered by the teams.
- + 40% increase of listings during the school year 2009/2010 for the entrance exam PASS.
OFFICER PROMOTION
Aéroport Nice Côte d'Azur
September 2008
to September 2009
Part-time
Nice
France
- MARKETING :
- Responsible for promoting products and services of the platform, in charge of coordinating a network of 128travel agencies between Nice and Genoa (Italy).
Promotion of the platform travel program PLAISIR DE PARTIR, bringing together agencies promoting the destinations from Nice.
Year-animation of all agencies with events and new products.
Feedback and adaptation of our offers to the partners depending the feedbacks.
PROJECT ASSISTANT MANAGER
Beauchamp Estates
April 2007
to June 2008
Part-time
Cannes
France
- Mission within the Real Estate Event Rental department Event Rental, exclusively dedicated to the promotion of apartments and villas for events in Cannes (Cannes Film Festival, MIPIM, LIONS, MIPCOM, Tax Free ...)
- Villa & appartements visits, establishing rental fee in agreement with the owners and management via the Agency Director
- Exclusive Management of the website (additions of new listings, updates & brochures, etc ....)
- Opening / closing of apartments and villas during events, management and planning of client departures and arrivals, full availability during events
- Mission within the Real Estate Event Rental department Event Rental, exclusively dedicated to the promotion of apartments and villas for events in Cannes (Cannes Film Festival, MIPIM, LIONS, MIPCOM, Tax Free ...)
-
Marketing:
- Branding creation and monitoring
- Offline Marketing & Partnerships development (Europe)
- Events coordination and creation (yacht shows, private events)
- Analysis of customer needs
- Definition of the strategy and means of implementation
- Dynamic and monitoring in customer relations
- Reporting and Analysis
Expert - Branding creation and monitoring
-
Digital Marketing:
- SEO
- SEA (Adwords, Yandex)- Analytics, Google Search Console, Google Tag Manager (currently learning)
- Website full & daily administration, CMS knowledge (Wordpress, Apimo) and copywriting
- Webmarketing & Social Media contents
Expert - SEO
-
Communication:
- Strength of representation
- Strong editorial capacity
- Listen, definition and requirements analysis
- Reactivity and proactivity depending situations
- Creative mind for several supports
Advanced - Strength of representation
-
Management:
- Team Management (over 10 persons)
- Respect of cores and values or the company
- Excellent knowledge of teamwork
- Adaptability and accuracy of analysis depending on the situation
Good - Team Management (over 10 persons)
-
Softwares
- Microsoft Office Suite
- Adobe Photoshop
- CRM (various ones, such as Navision, VTiger, Apimo)
Advanced - Microsoft Office Suite
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French: mother tongue
Expert
-
English
Expert
-
Italian
Expert
-
Spanish
Notions
-
Russian
Notions
LICENCE PROFESSIONELLE MANAGEMENT ET INGENIERIE DU TOURISME
Université Nice Sophia Antipolis
September 2006
to June 2007
Bac +3 specialized Marketing & Tourism
Learn more
- Running (10kms, Half-marathon, Marathon achieved)
- Triathlon
- Football - Over 20-years practice (end in 2012)
- Karaté Kyokushin-Budokai - 2 trainings / week
- Mountains sports (Skiing, Treks, Via Ferrata)
- Others : Airsoft, Paintball, Karting
- Specialized press ( Economy , Sport, News International )
- Regional Daily Press
- Europe (Spain, Italy , England, Switzerland , Greece, France)
- United States ( New York / Pennsylvania / California )
